Abstract
Changing consumer lifestyles are driving the market for ready meals in Europe
and the US; consumers are working longer hours, spending more time commuting
and have a growing desire to maximize their increasingly limited leisure time.
'Growth Strategies in Ready Meals: Consumer drivers, new meal opportunities,
innovation and format and flavor trends' is a new report published by Business
Insights that analyses the key trends in the ready meals market and forecasts
future growth and opportunities. The report breaks down opportunities in the
ready meals sector by region, food type and consumer to provide a unique
insight into the factors shaping the market now and in the future. It examines
key issues including the rise of ethnic cuisine and how ready meals innovation
and new product development are reflecting changes in consumer demand and
behaviour. This report will help ready meals manufacturers, distributors and
retailers anticipate future changes in the ready meals market and develop new
products and strategies to secure market share.
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