Abstract
The number of food and drink product launches aimed specifically at kids has
decreased since 2001; there are three key reasons for decrease in the share of
product launches aimed specifically at kids: child obesity, the growth in
other demographic groups and children's earlier development of adult
attitudes. Innovation in Kids' Food and Drinks: Next generation products and
key growth opportunities is a new management report published by Business
Insights that identifies the key trends and major growth opportunities in the
kids' food and drinks market. Using data from Productscan, the world's largest
database of new consumer packaged goods, this report analyses over 60,000
product launches to determine which categories and product features are
driving the kids' food and drinks market and the strategies of leading
manufacturers. Discover the leading innovators, the most successful categories
and future growth opportunities in the kids' food and drinks markets with this
new report.
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