Table of Contents
- Executive Summary
- Market development
- Growth opportunities in kids' food and drinks
- Innovation trends
- Key trends in kids' food and drinks
- Conclusions
- Chapter 1 Introduction
- What is this report about?
- Research methodology
- Report structure
- Chapter 2 Market development
- Summary
- Introduction
- The rate of child obesity
- The effect on marketing
- Use of cartoon characters and celebrity endorsements
- PepsiCo's response
- Regulatory guidelines
- The evolution of kids' brands to target parents
- Healthy eating in schools
- Attitudes towards changes in school meals
- Chapter 3 Growth opportunities in kids' food and drinks
- Summary
- Introduction
- Growth of kids food and drinks categories
- High growth rates in other demographic groups
- Seniors
- Single households
- Population of kids
- Kids are growing older younger - the impact in 2006
- Category analysis
- Dairy
- Bakery and cereals
- Confectionery
- Snacks
- Ready meals
- Soft drinks
- Growth opportunities in kids' food and drinks
- Country analysis
- Europe
- North America
- Latin America
- Asia-Pacific
- Chapter 4 Innovation trends
- Summary
- Introduction
- Innovative kids' food and drinks
- Innovation in formulation
- Functional confectionery for kids
- Evolution of novelty food and drinks
- Innovation in packaging
- Flavor manipulation
- Kids' convenience
- Innovation by category
- Sweet and savory spreads
- Sauces, dressings and condiments
- Hot drinks
- Product tags on kids' food and drinks
- Case study - The reformulation and repositioning of Sunny Delight
- Flavor trends
- Chapter 5 Key trends in kids' food and drinks
- Summary
- Introduction
- In the home and out the home consumption
- Importing adult features into kids' products
- Health
- Convenience
- Healthy convenience
- Customized convenience
- Indulgence
- Ethnic flavors
- Sophistication and premiumisation
- Chapter 6 Conclusions
- Summary
- Introduction
- Growth opportunities and resistance
- Health
- Growth in kids' functional food and drinks
- Growth in kids' organic ranges
- Increasing licensing opportunities in healthy products
- Products developed for out of home consumption
- Indulgence
- Growth in kids' ethnic foods
- Gourmet kids' food and drinks
- Index
- List of Figures
- Figure 2.1: Chew on this: how marketers target kids
- Figure 2.2: Most versus least acceptable marketing practices
- Figure 2.3: Using cartoon characters to encourage kids to eat more
healthily
- Figure 2.4: PepsiCo's new approach to marketing
- Figure 2.5: Statutory and self-regulations relating to television
advertising to children
- Figure 2.6: The evolution of kids' brands
- Figure 2.7: Change in the target audience across kids' categories
- Figure 2.8: Campaign's to make school meals healthier
- Figure 3.9: % growth of kids' food & drinks in terms of new product
launches, 2003-2006
- Figure 3.10: Percentage of population by number of children in family by
country, 2004
- Figure 3.11: % of product launches in each category targeted at kids,
2001-2006
- Figure 3.12: Asda's Great Stuff for kids probiotic yogurt drink and
multi vitamin milk
- Figure 3.13: Kellogg's Tony's Turboz Meal Replacement Cereal
- Figure 3.14: Trolli Candicraft
- Figure 3.15: Betty Crocker Fruit Gushers G Force Fruit Flavored Snacks
- Figure 3.16: Miniscoff Children's Organic Frozen Ready Meals
- Figure 3.17: Flavored water brands
- Figure 3.18: Fruit smoothies for kids
- Figure 3.19: Market opportunity of kids' food and drink categories,
current market value vs. potential market value
- Figure 3.20: Del Monte Fruitini Squeezie Crushed Fruit Snack
- Figure 3.21: % of product launches targeted at kids in each category in
Europe, 2001-2006
- Figure 3.22: Some kids food and drink products from Danone launched in
Eastern Europe, April05- March 06
- Figure 3.23: Latest Nestle kids' food and drinks product launches in
Europe 63
- Figure 3.24: % of product launches targeted at kids in each category in
North America, 2001-2006
- Figure 3.25: Latest Kraft kids' food and drinks product launches in
North America
- Figure 3.26: Kraft's Sensible Solution flag
- Figure 3.27: Latest General Mills kids' food and drinks product launches
in North America
- Figure 3.28: % of product launches targeted at kids in each category in
Latin America, 2001-2006
- Figure 3.29: Latest PepsiCo kids' food and drinks product launches in
Mexico
- Figure 3.30: % of product launches targeted at kids in each category in
Asia-Pacific, 2001-2006
- Figure 3.31: Latest Cadbury Schweppes kids' food and drinks product
launches in Asia-Pacific 72
- Figure 3.32: Coca-Cola's Qoo brand
- Figure 4.33: Functional confectionery for kids
- Figure 4.34: Crayola Crafty Cooking Kits
- Figure 4.35: Innovative packaging to enhance, manipulate and change
flavors
- Figure 4.36: Nabisco 100 Calorie Packs
- Figure 4.37: Betty Guy's Savory Pie range
- Figure 4.38: Innovation in kids' food and drinks categories, 2001-2006
- Figure 4.39: Smucker's Fruit Squeeze Spread
- Figure 4.40: Heinz Eazy Squirt Sauce
- Figure 4.41: DyDo Ready-to-Drink Green Tea
- Figure 4.42: Danino Yogurt from Danone Canada
- Figure 4.43: The evolution of Sunny Delight
- Figure 5.44: Innovation in the categories in terms of solitary versus
social kids' consumption
- Figure 5.45: Examples of kids' products for out of home and in the home
consumption
- Figure 5.46: Chef Boyardee Pizza Kit
- Figure 5.47: Premium kids products
- Figure 6.48: Safeway in the US, O Organics private label range
- Figure 6.49: Fruite Mega Yaourt
- Figure 6.50: Tropicana Pure Premium juices
- List of Tables
- Table 2.1: Millions of overweight and obese EU and US children (5-9 year
olds), by country, 2005-2010
- Table 2.2: Method of regulating and content of television advertisements
targeted at children 30
- Table 3.3: Population over 60's, (m), 2005-2010
- Table 3.4: Number of single person households in Europe (m), 2005-2008
- Table 3.5: Population of kids, 0-10 years, (m), 2005-2008
- Table 4.6: % of types of innovation within innovative kids' products,
2001-2006
- Table 4.7: Top 20 product tags on new product packaging, % of all kids'
food & drinks launched, 2003-2006
- Table 4.8: Top 20 flavors of the new product introductions, % of all
kids' food & drinks launched, 2003-2006
- Table 6.9: Opportunities and resistors in kids' brands
|
Related Report
|
View Cart
