Innovation in Natural and Organic Food and Drinks: Winning NPD strategies and future trends in healthy and ethical products

Abstract

By 2009, the European and US organic food and drinks market will be worth at least $49.2bn; in the US Wal-Mart has recognised the huge potential of this market and it is currently developing an extensive private label organics portfolio. Innovation in Natural and Organic Food and Drinks: Winning NPD strategies and future trends in healthy and ethical products is a new management report published by Business Insights that provides key natural and organic food and drinks market value data and forecasts to 2009 and analyses NPD and innovation data to identify how manufacturers are adapting to changes in this market. It also examines the key trends evolving in the natural and organic food and drinks market across health, convenience and premiumization and the strategies of innovative leading manufacturers that are driving these changes. Improve your growth strategies using this new report?s analysis of the leading natural and organic food and drinks innovators, the most successful categories and future growth opportunities in the natural and organic food and drinks markets.