Table of Contents
Executive Summary
- Drivers of the natural and organic food and drinks market
- Growth opportunities in natural and organic food and drinks
- Innovation trends
- Key trends in natural and organic food and drinks
- Conclusions
Chapter 1 Introduction
- Research methodology
- What is this report about?
- Report structure
Chapter 2 Drivers of the natural and organic food and drinks market
- Summary
- Introduction
- The future potential of the natural and organic market
- Value of natural, fresh and organic food and drink markets by category
- Value of organic food and drink markets by category
- Organic market value and growth, by country
- Nutrition education
- Industry response to health campaigns
- Rise in diet-related illnesses
- Estimated prevalence of diabetes in seven major markets
- Taking an ethical interest
- Get certified: avoid a brand boycott
- Food miles
- Providing the best of both worlds
- Retailer interest
- Whole Foods Market in the US - soon to enter Europe
- Celebrity endorsements
- Farmers' markets keep major multiples on their toes
Chapter 3 Growth opportunities in natural and organic food and drinks
- Summary
- Introduction
- Growth of natural and organic food and drinks categories
- Category analysis
- Bakery and cereals
- Confectionery
- Dairy
- Ready meals
- Snacks
- Case study: Whitworths
- Soft drinks
- Growth opportunities in natural and organic food and drinks
- Soft drinks
- Bakery and cereals
- Hot drinks
- Ready meals
- Regional analysis
- Europe
- North America
- Latin America
- Asia-Pacific
Chapter 4 Innovation trends
- Summary
- Introduction
- Innovative natural and organic food and drinks
- Innovations in formulation
- Soy products attracting consumers despite confusion
- Innovations in positioning
- Targeting consumers by gender and age
- Innovation in packaging
- Vitamin and mineral fortification
- Innovation by category
- Alcoholic drinks
- Sweet and savory spreads to benefit from health-consciousness
- Product tags on natural and organic products
- Premiumization
- Trans fats regulation in the US
- Pure and simple holds strong appeal to consumers
- Flavor trends
- Orange is losing ground to more exotic flavors
Chapter 5 Key trends in the natural and organic food and drinks market
- Summary
- Introduction
- The three mega-trends
- Health
- Convenience
- Premiumization
- Case study: premiumization in chocolate
- Mums-to-be
- Raw food
- Functional products
- Glycemic Index
- Whole foods
- Case study: Tree-gate's happy and healthy teas
Chapter 6 Conclusions
- Summary
- Introduction
- Key trends
- Market opportunity and the future of the natural and organic food and
- drinks market
- Category potential
- Global opportunities
- Sweden stands out as highest potential target market for natural and
- organic food and drinks
- Index
List of Figures
- Figure 2.1: Tree-gate's Love, Freedom and Beauty Teas
- Figure 2.2: Teaming fairtrade with organic: the UK labeling scheme
- Figure 3.3: Percentage growth of natural & organic food & drinks in terms
of new product launches, 2003-2006
- Figure 3.4: Percentage of food and drinks products in each category
launched that are natural and organic
- Figure 3.5: Perky's Perky O's and Sweet Home Farm Low Fat Granola
- Figure 3.6: Green & Black's and CocoaVia
- Figure 3.7: Well Being iQ2 and Lactantia Nature Addition Omega 3 Milk
- Figure 3.8: Hain Celestial all natural soups
- Figure 3.9: T-Bar Green Tea Nutrition Bar and Island Nuts
- Figure 3.10: Whitworths healthy on-the-go fruit snacks range
- Figure 3.11: Tesco Aqua Mineral Water
- Figure 3.12: Market opportunity of natural &/or organic food and drink
categories, current market value vs. potential market value
- Figure 3.13: NPD in natural soft drinks is focusing on pomegranate in
juices
- Figure 3.14: Innovative teas
- Figure 3.15: Percentage of product launches targeted at natural & organic
in each category in Europe, 2001-2006
- Figure 3.16: Xavante Guarana Energy Drink Plus
- Figure 3.17: Prince Charles' Duchy Originals
- Figure 3.18: Percentage of product launches targeted at natural & organic
in each category in North America, 2001-2006
- Figure 3.19: Food For Life Wheat & Gluten Free Brown Rice Tortillas and
Quaker Crispy WholeGrain Minis Chips
- Figure 3.20: Percentage of product launches targeted at natural & organic
in each category in Latin America, 2001-2006
- Figure 3.21: Power Punch Uva
- Figure 3.22: Percentage of product launches targeted at natural & organic
in each category in Asia-Pacific, 2001-2006
- Figure 3.23: Enhanced Organic Coffee
- Figure 4.24: Innovation in formulation
- Figure 4.25: Innovation in positioning - Healthy Mom Nutrition Shakes
- Figure 4.26: Defense Effervescent Vitamin & Mineral Supplement Drinks
- Figure 4.27: Innovation in natural & organic food and drinks categories,
2001-2006
- Figure 4.28: Three Sixty Vodka
- Figure 4.29: Justin's Nut Butter
- Figure 4.30: QueenBee Pure Honey Candy
- Figure 5.31: Twinings Iced Tea
- Figure 5.32: Dagoba premium and organic chocolate
- Figure 5.33: Naturel Complement en Fer Eau
- Figure 5.34: Organic Snack Bars and Virta Organic Bars
- Figure 5.35: Alvarado St. Bakery Diabetic Lifestyles Bread
- Figure 5.36: Solo GI Low Glycemic Weight Management Sustained Energy Bar
- Figure 5.37: New Earth's Best Organic Crunchin' Grahams
- Figure 6.38: Forecast value CAGR of natural and fresh (including organic)
food and drink markets
- by key product categories, Europe and US, 2004-2009,
- Figure 6.39: Burnbrae Farms Egg Creations
List of Tables
- Table 2.1: Value of natural and fresh (including organic) food and drink
markets by key product markets, Europe and US, 2004-2009, $bn
- Table 2.2: Value of organic food and drink markets by key product markets,
Europe and US, 2004-2009, $bn
- Table 2.3: Organic market value and growth rates, by country, $bn,
2004-2007
- Table 2.4: Estimated prevalence of diabetes in seven major markets, 2004
- Table 4.5: Percentage of types of innovation within innovative natural &
organic products, 2001-2006
- Table 4.6: Top 25 product tags on new product packaging, % of all natural
& organic products launched, 2003-2006
- Table 4.7: Top 20 flavors of the new product introductions, % of all
natural & organic products launched, 2003-2006
- Table 6.8: Percentage and total number of natural and fresh (including
organic) food and drink consumers by usage status, Europe and US, 2004 and 2009
- Table 6.9: Percentage and total number of natural and fresh (including
organic) food and drink consumers by usage status, Europe and US, 2004 and
2009, continued
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