Abstract
Each year thousands of new products in the packaged goods industry are
launched by manufacturers hoping to gain consumers interest with innovative
developments. This report is a summary of new food and drink products
introduced between 2002 and 2006 that are healthy and convenient, as reported
by Productscan Online. It is a comprehensive review of the healthy convenient
market and provides an in-depth look into the new and emerging trends in
healthy convenience. Included in this report are tables for each category
investigating the trends in innovation, growth in product launches in healthy
convenience food and drinks market and the number of new products launched
analyzed by country.
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