Abstract
The global snacks market is undergoing fundamental changes that are redefining
the way manufacturers develop, produce and market their products. Increasing
concerns over the link between unhealthy foods and obesity, restriction on
advertising to kids and the ban on snack vending machines in schools are some
of the challenges that are reshaping the market and driving category
convergence. 'The Future of Snacks: Category convergence, NPD and key trends
driving growth in snacks' is a new management report published by Business
Insights that examines the underlying factors driving the snacks market,
assesses the impact of new product development and offers actionable
recommendations for future strategic success. It is based on extensive
analysis of over 5,000 new product launches and the results of Business
Insights' proprietary global survey of industry opinions. This new report will
help you to understand the impact of key market trends, regulation and changes
in demographics and behaviour on the snacks market and create effective
strategies to exploit new and emerging revenue opportunities.
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