The Future of Snacks: Category convergence, NPD and key trends driving growth opportunities in snacks

Table of Contents

Executive Summary

• Market development
• The snacks market
• Overview of NPD in snacks
• Healthy snacking
• Premiumization
• Conclusion

Chapter 1 Market development

• Summary
• Introduction
• Key industry issues affecting the future of snacking
  • Concern over obesity issues
  • More control over labeling
  • Ban on advertising to children
  • Junk food in schools
• Key demographic changes affecting the future of snacking
  • A predominantly young consumer
  • Decline of key age groups
  • Young adults to provide most growth
  • More and smaller households
• Impact of changing consumer behavior
  • Increasingly mobile consumers drive snacking growth
  • Increase in daily snacking occasions
  • Mid-afternoon snacking will drive growth
• Conclusion

Chapter 2 The snacks market

• Summary
• Introduction
• Key product categories
  • Traditional snacks
  • New snacks
• Global savory snacks market
  • Category overview
  • Regional overview
• Competitive landscape
  • Market concentration - PepsiCo' s global dominance
  • Global player strategies
  • Small player strategies
  • Key changes in NPD leadership
• NPD activity in key countries
  • US
  • Europe
  • Japan
• Conclusion

Chapter 3 Overview of NPD in snacks

• Summary
• Introduction
• The evolution of NPD by snacks category
  • Current trends
  • Future growth trends
• Regional evolution of NPD by snack category
• The evolution of NPD by product tag
  • Steady decrease in single serving
  • "Natural" claim consolidated through multi-tagging
  • Shift from "low fat" to "no trans fat"
  • The future of functional tags
  • Premium claims gain momentum
  • The kids' tag decreases
• Flavor trends
• The evolution of innovation in snacks NPD
  • Innovation drivers
  • Innovation in formulation
    • Healthy ingredients
    • Exotic flavor combination
  • Innovation in packaging

Chapter 4 Healthy Snacking

• Summary
• Introduction
• Key future health trends in snacks NPD
• Functional snacks
  • Snacks with clinically proven health benefits
  • Targeting specific consumer groups
• Low fat/calorie and weight control
  • Low calorie/fat
  • Weight management
• Natural/organic snacks

Chapter 5 Premiumization

• Summary
• Introduction
• Key future premium trends in snacks NPD
• Super-premium snacks
• Regional and authentic snacks
• Ethnic recipes
• Exotic flavors
• Healthy indulgence

Chapter 6 Conclusion

• Summary
• Introduction
• Overview of key innovation trends
• Health
  • Functional and nutraceutical snacks
  • Consumer group targeting
  • Weight control
• Premium
  • Convergence of health and indulgence
  • Exotic flavors with proven health benefits
  • Super-premium indulgent snacks
• Index