Abstract
Healthy eating is the key issue facing the food industry today as millions of
overweight consumers face increased risk of diabetes and cardiovascular
diseases. More than 17 million people worldwide now die each year from heart
disease. ' Targeting the Healthy Consumer: Fast growth markets and future
trends' is a new management report published by Business Insights that
analyses the response to the issue of food and drink and health in terms of
consumer attitudes and disease epidemiology, government and regulatory action,
and manufacturer and retailer strategies across Europe, the US and Japan. It
benchmarks the "health" of each country and identifies the key new product
development opportunities. Understand how the key factors driving the uptake
and healthy food and drinks will impact on your strategies and identify
present and future major markets for healthy food and drinks with this new
report.
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