Targeting the Healthy Consumer: Fast growth markets and future trends

Table of Contents

Executive Summary

• Consumer attitudes towards health
• Prevalence of major diseases
• Government campaigns
• Retailer attitudes towards health
• Manufacturer attitudes towards health
• Conclusions

Chapter 1 Consumer attitudes towards health

• Summary
• Introduction
• Benchmarking consumer health by country
• Attitudes towards health
  • Proactivity
  • Guilt driven
  • Seasonal fix
• Increase in gym membership
  • Innovation in sports food and drinks
• Dieting
  • Innovation in diet food and drinks
• Attitudes towards functional food
  • Innovation in functional food and drinks
• Parental concern for kids' health
  • Innovation in healthy kids' food and drinks
• Conclusions

Chapter 2 Prevalence of major diseases

• Summary
• Introduction
• Cardiovascular disease
• Innovation in heart healthy products
  • Asia-Pacific
  • North America
  • Europe
• Prevalence of diabetes
• Innovation in diabetes products
  • Asia-Pacific
  • North America
  • Europe
• Prevalence of obesity and the overweight
• Life expectancy at birth
• Healthy index
• Healthy eating
• Conclusions

Chapter 3 Government campaigns

• Summary
• Introduction
• Government regulatory drivers
• Public health campaigns
  • Europe
  • US
  • Japan
  • Conclusions
• Advertising to children
  • Europe
  • US
  • Japan
  • Conclusions
• Structure and content of school dinners
  • Europe
  • US
  • Japan
  • Conclusions
• Regulations on amount of nutrients per product
  • Europe
  • US
  • Japan
  • Conclusions
• Regulations on labeling
  • Europe
  • US
  • Japan
• Conclusions
• Europe
  • France
  • Germany
  • Italy
  • Spain
  • Sweden
  • UK
• US
• Japan
• Overall

Chapter 4 Retailer attitudes towards health

• Summary
• Introduction
• How are retailers driving health?
• US
  • Wal-Mart
  • Other retail brands
• Europe
  • UK
  • France
• US and Europe
  • Ahold
  • Delhaize
• Japan
  • Ito-Yokado
• Conclusions
• Benchmarking retailers by country

Chapter 5 Manufacturer attitudes towards health

• Summary
• Introduction
• How are manufacturers driving health?
• NPD in healthy products
  • France
  • Germany
  • Italy
  • Netherlands
  • Spain
  • UK
  • US
  • Japan
• Nutritional labeling
  • Masterfoods, Cadbury Schweppes and Leaf
  • Kellogg
  • Kraft
  • Conclusions
• Types of health products being launched
• Leading players
  • Danone
  • Nestlé
  • Kraft
  • PepsiCo
  • Ajinomoto
• Developed health markets
• Conclusions
• Manufacturers
• Countries

Chapter 6 Conclusions

• Summary
• Introduction
• Rating of countries on attitudes towards health
• Japan
  • Consumers
  • Retailers
  • Government
  • Manufacturing
• Europe
  • Consumers
  • Retailers
  • Government
  • Manufacturing
• US
  • Consumers
  • Retailers
  • Government
  • Manufacturing
• Index