Abstract
Brand loyalty is changing, under threat from the growth of private label and
more promiscuous consumer purchasing habits. Food and drinks companies are
beginning to question the strategic value of building brand loyalty over
driving customer acquisition. While advertisers traditionally channel
investment into brand awareness to capture the third to a half of customers
unsure of which brand to buy, innovation and new marketing approaches provide
the key to effective customer retention and profit growth. Winning Strategies
for Food and Drink Brand Loyalty: Effective consumer engagement, communication
and innovation is a new management report published by Business Insights that
examines some of the key challenges to brand loyalty and provides actionable
recommendations for strategic responses, drawing on opinion leaders? ideas,
best practice, case studies and a proprietary survey of top executives in the
industry. Enhance your strategies for building and maintaining brand loyalty
using the actionable recommendations provided by this new report.
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