Abstract
As the global population ages, fast foods become more prevalent and distrust
of traditional pharmaceuticals grows, the pressure on the food and drinks
industry to provide cost effective solutions for health problems is growing
year on year.
Key Trends in Nutraceutical Food and Drinks: Novel ingredients, new
applications and future revenue opportunities is a new management report
published by Business Insights that provides an in-depth analysis of the
regional and global trends in the healthy ingredients sector and the current
state of the science behind their efficacy. Utilizing an analysis of over
10,000 products, this report provides practical examples of current ingredient
applications and where the future ingredient opportunities may lie and how to
exploit them. This report enables you to direct your marketing and NPD
strategies to a particular health trend and avoid those ingredients with
little or no scientific credibility.
Evaluate and exploit new opportunities from the use of novel nutraceutical
ingredients within food and drinks products using the analysis provided in
this new report.
Some key findings from this report...
- Confectionery product launches that claim cosmeceutical benefits are
likely to grow radically in 2007. Manufacturers will be marketing their
chocolate products as a convenient oral delivery format for antioxidants .
- Legislative restrictions are holding back NPD for cardiovascular food
and drinks across Europe (particularly the blood pressure market). Despite
this, some countries have been granted health/label claims for phytosterols
and soy proteins. However, European legislation will become tighter following
new cooperation between the EFSA and national food safety authorities.
- The shift from ' soft' to ' hard' claims of health benefits for
probiotics in food and drinks is vital if this segment of the gut health
market is to keep growing, particularly in the US. Although the health
benefits of such food and drinks have been acknowledged in many societies for
centuries.
- Dairy and bakery and cereals are the leading categories in the weight
control trend with NPD growth of 107% and 108%, respectively between 2002
and 2006.
This new report will enable you to...
- Predict the effects of major health trends on global innovation and
NPD in terms of the share of NPD and growth of NPD in each category and
region based upon this report' s analysis of Productscan data from over 10,000
product launches and detailed epidemiological data.
- Understand key changes in food and drinks legislation. Identify
which regions are updating their regulatory processes and how key companies
are ensuring legislative compliance with this report' s analysis of legislative
changes by health trend.
- Benchmark leading executives opinions on the functional food and drinks
market and key ingredients using this report' s analysis of our proprietary
survey detailing the functional industry' s drivers, trends and leading
ingredients.
- Create more successful strategies to exploit future health trends
using this report' s case study analysis of highly innovative trend leading
brands and examples of ingredient launches into the marketplace and key
success factors.
Key issues examined in this report...
- European legislative changes. Further harmonization between the
European Foods Standards Agency (EFSA) and local bodies will mean that the
submission of dossiers for consideration by EFSA will become an important part
of product launches in the EU.
- Pharmaceutical safety. The damaging media coverage associated with
the anti-inflammatory drug Vioxx is lending credibility to natural ingredient
solutions. Vioxx was considered as safe as aspirin and it' s withdrawal will
inevitably drive more consumers to functional food and drinks alternatives.
- Demographic changes. As the population ages oral skin care products
from mass market companies like Olay are likely to aid the growth of "beauty
from the inside" ingredients, foods and drinks.
- Labeling laws impact on product sales. The Food Allergen Labeling
and Consumer Protection Act in the US and the FSA imposed "traffic light
system" in the UK and Europe are both aimed at helping consumers make informed
healthier food choices and will impact on some categories in 2007.
Your questions answered...
- What is the biggest change in Europe influencing functional food and
drinks NPD?
- Within each health trend, which food and drink categories are growing the
fastest?
- What measures are being introduced globally to promote better heart health?
- Which digestive health ingredients will be making headlines in 2007?
- What is the biggest untapped opportunity for cardiovascular products?
- Who are the major players providing ingredients for each of the key health
trends?
- What are the latest novel ingredients being tested for application in food
and drinks?
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