Abstract
The online channel offers a key opportunity for pharma companies to
restructure their sales and marketing model, improving their relationships
with physicians and increasing compliance among patients. At the same time,
patients are demanding a greater role in treatment decisions and seeking
information from a range of online sources, resulting in a new age of
consumerism in healthcare. eHealth solutions for Pharma is a new report that
provides an overview of the changing pharma market place, providing solutions
on effective three way communication between pharmaceutical companies,
patients and physicians. Online strategies such as eDetailing, eSampling, eCME
and eCompliance are explored, enabling you to gain best practice advice on the
opportunities offered by eHealth technologies. Use this report to identify
ways to increase productivity and improve communications between your company,
physicians and patients, and implement eHealth strategies to ensure your
products achieve commercial success.
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