Abstract
The global alcoholic drinks market is undergoing fundamental changes that are
redefining the way manufacturers develop, produce and market their products.
Consumers are choosing to trade up to better quality products, whilst
moderating consumption. At the same time, changes in demographics are creating
new opportunities for alcoholic drinks manufacturers. ‘Growth Strategies
in Alcoholic Drinks: Emerging trends in beer, wine and spirits’ is a new
management report published by Business Insights analyzing all product
development and product introductions in the global alcoholic drinks market
between 2004 and 2006. It examines the emerging trends and sets these against
changing market conditions to identify those that will become mainstream in
the future. Create more effective new product development strategies and
increase returns on investment with this new report.
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