Growth Strategies in Bakery and Cereals: Key trends and future product opportunities

Abstract

To maintain and develop market share, bakery and cereals manufacturers have been forced to address the ‘staple’ image of their products. In doing so, manufacturers have innovated by reformulating to make products more indulgent, fortifying products with functional ingredients to make them healthier and developing innovative delivery methods. ‘Growth Strategies in Bakery and Cereals: Key trends and future product opportunities’ is a new management report published by Business Insights that analyzes the drivers and major trends currently influencing the bakery and cereals market including health, premiumization, guilt-free indulgence, convenience and ethical consumerism. This report provides detailed market insights at global, regional and category level to forecast trends accurately to 2009. Best-practice examples of new products launched between 2004 and 2006 are assessed and recommendations are made for future innovations. Create more effective new product development strategies and increase returns on investment with this new report.