Abstract
The decline of the carbonated soft drink market has motivated a large number
of manufacturers to enter the nutraceutical arena, making it the most dynamic
sector in soft drinks. Consequently, leading soft drink manufacturers have
diversified their portfolios, by acquiring nutraceutical brands, extending
current lines with nutraceutical variants or by developing their own
nutraceutical brands in order to capitalize on this market opportunity.
' Nutraceutical Soft Drinks: Innovation in sports, energy, dairy and functional
beverages' is a new management report published by Business Insights that
analyzes the market by value and volume with forecasts to 2010. This report
examines innovation in terms of product category, geography, drinks
ingredients, drinks functions and demographic targeting. It also identifies
both current and emerging trends to provide valuable insight into market
developments over the next five years. Create more effective new product
development strategies and increase returns on investment with this new report.
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