Abstract
The worldwide dairy market is set for significant growth in the next decade;
in Western markets there is a growing interest in health and wellbeing and an
increasing demand for premium products. In Asia and Latin America the market
is also moving quickly with high growth expected despite traditionally high
levels of intolerance. Manufacturers are under pressure to understand and
respond to these trends in order to defend market share and stay ahead of the
competition. ' Innovation and NPD in Dairy: Future opportunities in functional,
indulgent and ethical food and drinks' is a new management report published by
Business Insights that provides detailed insights into worldwide dairy market
dynamics and identifies the key markets and product categories that are
driving growth. It examines key innovations from around the world and analyzes
key issues including premiumization, functional food benefits and private
label. Use this report' s analysis of the key trends in global dairy innovation
and NPD to create more effective product development strategies.
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