Innovation and NPD in Dairy: Future opportunities in functional, indulgent and ethical food and drinks

Table of Contents

Executive Summary

• Market issues
• The dairy market
• Innovation and NPD in dairy
• Key trends in dairy
• Conclusions

Chapter 1 Market issues

• Summary
• Introduction
• Key issues affecting innovation in dairy
• Obesity
  • Labeling
  • TV advertising bans
  • Ingredient elimination or substitution
• Organic, natural and ethical
• Ethical sourcing
• Consumer engagement
• Private label
• Waitrose
• Trader Joes
• ASDA (UK subsidiary of Walmart)
• Tesco
• Private label organics

Chapter 2 The dairy market

• Summary
• Introduction
• Dairy market value
• Market value by category
• Cheese
• Milk
• Spreadable fats
• Yogurts and smoothies
• Dairy market volume
• Dairy market volume by category
• Milk
• Cheese
• Yogurt
• Leading players by region
• Europe
• The Americas
• Asia-Pacific
• Middle East and Africa
• Innovative manufacturers

Chapter 3 Innovation and NPD in dairy

• Summary
• Introduction
• NPD by category
• Category analysis
• Milk
• Cheese
• Yogurt
• Spreadable fats
• Regional analysis
• Europe
• The Americas
• Asia-Pacific
• Middle East and Africa
• Innovation analysis
• Innovation in formulation
• Innovation in packaging
• Innovation by category
• Product tag analysis
• Low fat
• High vitamins
• Upscale and premium
• Private label
• Kids
• Flavor analysis

Chapter 4 Key trends in dairy

• Summary
• Introduction
• Health
• Functional products
• Natural
• Low fat
• Wellbeing
• Indulgence
• Regional / authentic
• Ethnic
• Gourmet
• Convenience
• Portable
• Environmentally friendly
• Portion control / single serve

Chapter 5 Conclusions

• Summary
• Introduction
• Overview of main trends
• Organic / natural / ethical
• Health
  • Functional trends
  • Health as a new desirable lifestyle
• Premium
• Index

List of Figures

• Figure 1.1: The level of impact certain threats will have on dairy NPD over the next 5 years
• Figure 1.2: UK Food Standards Association' s traffic light labelling system
• Figure 1.3: US labeling system
• Figure 1.4: Cathedral City Lighter Mature Cheddar
• Figure 1.5: Soy based products capitalizing on their “Trans-free” status
• Figure 1.6: Highgrove Food' s Gold Top Organic Milk
• Figure 1.7: Products with “no artificial hormones”: Promise Land Milk & Mountainside UltraPure Milk
• Figure 1.8: Danone' s Xperiment drink
• Figure 1.9: New private label offerings from Waitrose
• Figure 1.10: Trader Joe private label products
• Figure 1.11: Asda Extra Special Line
• Figure 1.12: Tesco health products
• Figure 1.13: Private label organic brands
• Figure 2.14: 2006 product releases from Danone in Russia
• Figure 2.15: Zott' s Allgautaler
• Figure 2.16: Danone' s Jogurt Waniliowy z Cukierkami Czekoladowymi (Vanilla Yogurt with Chocolate Candies)
• Figure 2.17: Dairy products with functional properties launched in Spain
• Figure 2.18: Central Lechera Asturiana Natur Fibra Leche
• Figure 2.19: Vita Reduce la Tension Arterial Cultured Milk Drink
• Figure 2.20: Asturiana Oriental Yogurt and Danone Vitalinea Floral Yogurt
• Figure 2.21: Kraft Cracker Barrel 2% and Kraft Natural Cheese Crumbles
• Figure 2.22: Activalp Râpé Doré
• Figure 2.23: Stilton cheeses launched in North America
• Figure 2.24: Using associations with traditional production techniques : President Société Creme Cheese & Senoble La Faisselle
• Figure 2.25: Functional milk
• Figure 2.26: Dairy Gold Heart Cholesterol Reducing Spread and St Hubert Cholegram
• Figure 2.27: Sabatino Tartuff Truffle Butter and Delallo Butter from Parma
• Figure 2.28: Growth in market value of dairy categories over the next 5 years
• Figure 2.29: Tilamook Oregon Strawbetter Smoothie and Whitneys Yo on the Go Strawberry Smoothie
• Figure 2.30: Yeo Valley Inner Balance Range
• Figure 2.31: Tesco' s yogurts fortified with seeds and grains and Brown Cow' s Fruit and Whole Grain yogurts
• Figure 2.32: Low sugar products
• Figure 2.33: Sales growth potential of consumption occasions over the next 5 years
• Figure 2.34: Company shares of top 5 players in each region, %, 2004
• Figure 2.35: New convenient products launched in North America by Kraft
• Figure 2.36: Danone' s Essensis
• Figure 3.37: Share of dairy product launches, by sector, 2004-2006
• Figure 3.38: Brimi Probiotici Mozzarella
• Figure 3.39: Yeo Valley Extra Mature Cheddar, Arla' s Rosenburg Mellow Blue and Waitrose Medium Dutch Cheese
• Figure 3.40: Innovative milk products launched
• Figure 3.41: Lifeway Probugs Organic Whole Milk Kefir
• Figure 3.42: Lifetime Immune Advantage Cheese and Asda' s Heartfelt Cheese with Reducol
• Figure 3.43: Table-ready cheeses
• Figure 3.44: Pilgrims Choice Cheese Connoisseur Collection
• Figure 3.45: Premium European varieties with an American identity
• Figure 3.46: Cortenuova Yogurt all' Orzo Tostato
• Figure 3.47: Innovative processing
• Figure 3.48: Unilever' s Rama Idee!
• Figure 3.49: Flavored butters
• Figure 3.50: % share of dairy food and drinks launched in each region, 2004-2006
• Figure 3.51: Unilever' s Ades
• Figure 3.52: Regions that will provide the most sales growth potential for dairy manufacturers over the next 5 years
• Figure 3.53: Tianshan Snow Red Jujube Milk, Robust Iron Zinc Calcium Milk
• Figure 3.54: Meiji Biyo Yogurt Utsukushii Ashita
• Figure 3.55: Healthy indulgence yogurts released in Israel by Danone in 2006
• Figure 3.56: Yili yogurt and Milkman Cheese Slices
• Figure 3.57: Nesquik Petit Para Beber Bebida Lactea
• Figure 3.58: Kaiku Plus With No Lactose Milk
• Figure 3.59: Kidz Dream Smoothie
• Figure 3.60: Yo Lanz Jogurt drink
• Figure 3.61: Innovative products launched in each category, 2004-2006
• Figure 3.62: Nippon Lever' s Funwari Rama Vanilla Lemon no Fumi and Meiji' s Margarine and Marmalade
• Figure 3.63: Yeo Valley and Valio Oy fat free yogurts
• Figure 3.64: Products that claim to enhance the sensory experience
• Figure 3.65: Private label dairy products
• Figure 3.66: Importance of consumer groups for dairy manufacturers over the next 5 years
• Figure 3.67: Healthy kids' dairy products launched
• Figure 3.68: Flavors and ingredients that will experience the most growth in usage in dairy food and drinks over the next 5 years
• Figure 4.69: Importance of health trends in dairy NPD over the next 5 years
• Figure 4.70: Products down-playing functional benefits
• Figure 4.71: WellBeing iQ2
• Figure 4.72: Products showing the future of the natural trend in dairy
• Figure 4.73: Taste-path Yogurt and PrimaLiv Drinkable Yogurt
• Figure 4.74: Leading wellbeing products
• Figure 4.75: Meiji Dairies' Relaxing milk drink and Nippon Luna' s Black Sesame Yogurt with GABA
• Figure 4.76: Importance of premium trends in dairy NPD over the next 5 years
• Figure 4.77: Hokkaido Melon Milk Drink, Ashgrove Tasmanian Farm Cheese, Waitrose Columbian Coffee Milk
• Figure 4.78: Carrefour' s Reflets de France
• Figure 4.79: Dairygold Jalapeño flavored cheese in Ireland and Kavli Ost
• Figure 4.80: Dairy products with Indian flavorings
• Figure 4.81: Gourmet Romme (Cream)
• Figure 4.82: Combining new and exotic flavors
• Figure 4.83: Importance of convenience trends in dairy NPD over the next 5 years
• Figure 4.84: Danone' s Veloute Fruix XL
• Figure 4.85: Portable dairy products
• Figure 4.86: Fresh Natural Soya Drink and Danone' s Dzbanek Rodzinny Jogurt
• Figure 4.87: Kraft' s mini tubs of Philadelphia cheese
• Figure 4.88: Single serve and smaller portions of dairy products

List of Tables

• Table 1.1: Number and percentage of overweight and obese adults by country, 2005-2010 (% adult population)
• Table 1.2: Value of the US and European organic dairy food market, by country, $m, 2005-2010
• Table 2.3: Dairy food and drinks market value, Europe and the US, $m, 2005-2009
• Table 2.4: Dairy market value, by category, Europe and the US, $m, 2005-09
• Table 2.5: Dairy market volume, Europe and the US, liters m, 2005-2009
• Table 2.6: Dairy market volume, by category, Europe and the US, liters m and kg m, 2005-2009
• Table 2.7: Top 10 innovative dairy manufacturers
• Table 3.8: Unusual yogurt flavorings in products launched in 2006
• Table 3.9: % of types of innovation within innovative dairy products, 2003-2006
• Table 3.10: Top 20 product tags on dairy products, % share of all products launched, 2004-2006
• Table 3.11: Top 20 flavors in dairy products, % share of products launched, 2004-2006