Abstract
In a market environment where competition from generics companies is becoming
increasingly aggressive, and the patenting of therapeutics is continually
subject to impending legislative change, understanding how to effectively
reassess, develop and exploit patent protection strategies is essential in
facilitating enhanced market exclusivity and revenue returns over the
lifecycles of new drugs. Patent Protection Strategies: Maximising product
revenues is a new report published by Business Insights that examines the need
for optimising and sustaining the patent protection of novel products. The
best methods of exploiting legislation to maximise revenue generation and
protecting the considerable investments associated with innovations are also
explored. It will also investigate both the offensive and defensive tactics
that can develop product lifecycle strategies, through the refinery of
organisational patent protection in tandem to encumbering the market entry of
generic substitutes. Develop and apply successful patent protection
strategies, exploit legislation effectively and secure the lifecycles of your
innovations with this new report...
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