Table of Contents
Executive summary
- Market overview
- Innovation and NPD
- Future trends
Chapter 1 Market overview
- Summary
- Introduction
- Prevalence of obesity and overweight
- Prevalence of dieting
- Traditional diet product sales
- Traditional diet product launches
- Conclusions
Chapter 2 Innovation and NPD
- Summary
- Introduction
- Next generation product launches
- Launches by category
- Launches by region
- Launches by product claim
- Launches by flavor
- Next generation ingredients
Chapter 3 Future trends
- Summary
- Introduction
- Fat burners
- Capsaicin
- Carnitine
- Chromium
- Citrus aurantium
- EGCG
- Garcinia cambogia extract
- Pantothenic acid
- Raspberry ketones
- Coleus forskohlii extract
- Other fat burners
- Promoting lean muscle mass
- Conclusions
- Fat and carb blockers
- Chitosan
- Prickly pear cactus
- Green coffee bean extract
- Phaseolamin vulgaris
- Balancing sugar levels
- Conclusions
- Appetite suppressants
- Ashwagandha
- Caralluma fimbriata
- Hoodia gordonii
- Oat and palm oils
- Pinolenic acid
- Yerba mate
- Conclusions
- The concept of satiety
- Dietary fiber
- Dietary protein
- Determinants of satiety
- Weight
- Energy density
- Macronutrient content
- Sensory-specific satiety
- Portion size
- Conclusions
- The implications of satiety
- Beneficiaries of the satiety trend
- Potential losers from the satiety trend
- Conclusions
Chapter 4 Appendix
List of Figures
- Figure 1.1: Percentage share of diet (low & no) food and drinks launched
by type, 2004-07
- Figure 1.2: Percentage share of traditional diet products launched by
category, 2004-07
- Figure 2.3: Percentage share of next generation weight management food and
drinks launched in each category, 2004-07
- Figure 2.4: Percentage share of next generation weight management food and
drinks launched in each region, 2004-07
- Figure 3.5: New products with capsaicin: Perfect Plus, Smart Exercise,
Diets BB and FAT Burning Cycle
- Figure 3.6: New products with carnitine: CalNAVI, Active Style, Slender,
Freestyle and Moyase
- Figure 3.7: Slim-Fast High Protein shake mix with chromium
- Figure 3.8: Products with citrus aurantium: Lolli' s Slimming Pop, JavaFit
and Silhouette Express “O”
- Figure 3.9: New products with citrus aurantium: Love Body and Trelis Smart
Diet
- Figure 3.10: New soft drinks with EGCG: Enviga, Celsius and Snapple
- Figure 3.11: Slimming aids with green tea: Lu Slim and Fisique
- Figure 3.12: New products with HCA: My Sweet Revenge, Jana Skinny Water
and Weight Down
- Figure 3.13: New products with CitriMax and Super Citrimax: Peace Mountain
Skinny Water and Slenderize
- Figure 3.14: Nisshin Pharma slimming drink with pantothenic acid
- Figure 3.15: New products with raspberry ketones: Suplipet, Vita Rosso and
Raspberry Diet Soup
- Figure 3.16: Skinny Mini products with coleus forskohlii
- Figure 3.17: Promoting lean muscle mass: Muscle Milk ' n Oats and Muscle
Milk
- Figure 3.18: New products containing GCA and Svetol: Carb Crusher and
CoffeeSLENDER
- Figure 3.19: Good Stuff carbohydrate blocking peanut butter
- Figure 3.20: Products which balance sugar levels: Super Skinny and Glyx
- Figure 3.21: Coffee + Energy with ashwagandha
- Figure 3.22: GenaSlim with caralluma fimbriata
- Figure 3.23: Teas containing Hoodia gordonii: Bija and Asiafrique
- Figure 3.24: New coffees with Hoodia gordonii: Bon Java and Slim Coffee
- Figure 3.25: New soft drinks with Hoodia gordonii: Water+ and Crystal Falls
- Figure 3.26: New US foods with Hoodia gordonii: Power Pops and Slim-1
- Figure 3.27: New products with oat and palm oil: Optimel Control,
ActifControl and Allevo
- Figure 3.28: Hollywood Cookie Diet with pinolenic acid
- Figure 3.29: New products with yerba mate: Royale and Herbal Mist
- Figure 3.30: Slimming products with dietary fiber: SlimStyles and ReSet
- Figure 3.31: New products with added dietary fiber: Renew and Rev-up!
- Figure 3.32: New breakfast cereals with added dietary fiber: Fancl, Weight
Control and Weight Management
- Figure 3.33: GI Trim Naturel with glukar powder
- Figure 3.34: New products with glucomannan: Dietary Slim, Fine Shape, Spa
Slim, Kagome and Mannan Life
- Figure 3.35: New products from Kirin with glucomannan
- Figure 3.36: Danone Vitalinea with Saciativ
- Figure 3.37: The Volumetrics Eating Plan
- Figure 3.38: New fruit and vegetable product that promotes satiety:
Healthy Weight
- Figure 3.39: New starter products linked to satiety: Japan Tobacco and
Weight Watchers
- Figure 3.40: Lightfull Satiety Smoothies
- Figure 3.41: Satiety, convenience and snacking: VitaMuffin
List of Tables
- Table 1.1: Prevalence of obesity in the six major markets by weight level,
000s, 2005
- Table 1.2: Prevalence of overweight in the six major markets by age, 000s,
2005
- Table 1.3: Prevalence of obesity in the six major markets by age, 000s,
2005
- Table 1.4: Comparisons of different diet regimes, US, 2006
- Table 1.5: Diet food and drinks market, Europe and the US, 2006-2010
- Table 1.6: Diet food and drinks market, by category, Europe and the US,
2006-2010
- Table 2.7: Comparison of traditional and next generation weight management
products by category, 2007
- Table 2.8: Breakdown of new weight management products by region, 2004-07
- Table 2.9: Breakdown of new weight management products by product tag,
2005-07
- Table 2.10: Breakdown of new weight management products by flavor, 2005-07
- Table 2.11: The different types of weight management ingredients
- Table 3.12: Health club membership, by country, (% population aged 6+),
2002-08
- Table 3.13: Sample foods by category of energy density
- Table 4.14: Diet dairy market, by category, Europe and the US, 2006-2010
- Table 4.15: Diet bakery market, Europe and the US, 2006-2010
- Table 4.16: Diet carbonates market, Europe and the US, 2006-2010
- Table 4.17: Diet confectionery market, Europe and the US, 2006-2010
- Table 4.18: Diet fats & spreads market, Europe and the US, 2006-2010
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