Abstract
The ethical market has increasingly moved away from its beginnings as a niche
area catered for by a few specialist brands, towards the mass market
mainstream. Food certification and other ethical labels are now an everyday
feature of products sold across Europe and North America, popularised by
greater consumer awareness and wider distribution. ?The Future of Ethical Food
and Drinks: Growth opportunities in organic and sustainable products and
packaging? is a new management report published by Business Insights that
analyzes core areas of the ethical sector such as organic and Fairtrade food
and drink and how the ethical remit is widening into a number of other areas
including ethical packaging, food miles, additives and GMOs. It also examines
market penetration of ethical products and the strategies adopted by
multinationals in response to this emergent and increasingly important
determinant of buyer behaviour. Identify future growth opportunities in the
ethical food and drinks market and create more effective marketing and NPD
strategies to exploit this growth with the help of this new report.
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