Table of Contents
Executive Summary
- Key drivers of ethical food and drinks
- Ethical food and drinks market development
- Innovation and NPD in ethical food and drinks
- Industry survey
- Conclusions and future development
Chapter 1 Ethical initiatives in food and drinks
- Introduction
- Key initiatives
- Trading fairly with developing countries
- Sustainability
- Food safety
- Animal welfare
- Packaging, pollution and the environment
Chapter 2 Key drivers of ethical food and drinks
- Summary
- Introduction
- Consumer demand for ethical products
- Purchasing ethical products and ethical issues
- Organic food and drink consumers
- Supply-side drivers of ethical food and drink
- Ethical private label
- Private label Fairtrade
- The importance of certifiers
- Packaging and the environment
- Growing pressure to reduce packaging
- Pollution
- Packaging, pollution and ethical food and drink marketing
Chapter 3 Ethical food and drink market development
- Summary
- Introduction
- Fairtrade products
- Coffee still dominates the Fairtrade market
- The overlap between Fairtrade and organic
- Organic food and drink
- Key sectors of the organic market
- Ethical becomes mainstream
- Current and future market penetration of Fairtrade
- Organic moves into the mainstream
Chapter 4 Innovation and NPD in ethical food and drinks
- Summary
- Introduction
- Growth in new ethical product launches
- Category analysis
- Regional analysis
- Product tag analysis
- Ethical claims
- Ethical NPD
- Organic
- Fairtrade
- Local sourcing
- No added hormones and no antibiotics
- No genetic modification
- No additives
- Ethical packaging
- Recycled materials
- Reduced packaging
- Biodegradable packaging
Chapter 5 Industry survey
- Summary
- Introduction
- Driving the uptake of ethical food and drink
- Consumer attitudes
- Key influencers
- Retailer initiatives
- Manufacturer initiatives
- Key features
- Price premiums of ethical products
- Leading categories and regions
- Key categories
- Leading regions
- Company strategy
- Development strategies
- Leading company types
- Leading ethical brands
Chapter 6 Conclusions and future development
- Summary
- Introduction
- Ethical initiatives SWOT analysis
- Consumer demand
- Ethical product marketing
- Towards a wider ethical remit
- Investment in the ethical sector
- Growing use of ethical labels
- Acquisition of ethical brands
- Index
List of Figures
- Figure 1.1: Ethical initiatives in food and drink
- Figure 1.2: Fairtrade badges in Europe and the US
- Figure 1.3: Rainforest Alliance certification
- Figure 1.4: Marine Stewardship Council Blue Ecolabel
- Figure 2.5: Choosing natural organic food and drinks rather than standard
variants over the past year, by household income, 2006
- Figure 2.6: Ethical private label development
- Figure 2.7: Carbon Label use by Innocent Smoothies
- Figure 3.8: Fairtrade expenditure and growth by country, 2001-2006
- Figure 3.9: Fairtrade growth by product sector, Europe and North America,
2001-2006
- Figure 3.10: % share of total category sales that are organic, Europe and
US, 2000-2010
- Figure 4.11: % growth in ethical products launched by category, 2005-2007
- Figure 4.12: % share of ethical food and drinks launched by category, 2005
and 2007
- Figure 4.13: % of food and drinks products in each category launched that
are ethical, 2005 and 2007
- Figure 4.14: % share of ethical products launched, by region, 2005 and 2007
- Figure 4.15: % share of ethical products launched by claim, 2005 and 2007
- Figure 4.16: % share of products that make the organic claim on other
ethical products launched, 2007
- Figure 4.17: % share of organic & Fairtrade food and drinks launched by
category, 2005 and 2007
- Figure 4.18: Knorr Bio Gemüse, Lidl Fairglobe Café del Mundo
and Carrefour AGIR Bio tea
- Figure 4.19: Sainsbury' s So Organic Fairtrade Chocolate and Trader Joe' s
Organic Fair Trade Breakfast Blend Coffee
- Figure 4.20: Nescafé Partners' Blend and Ben & Jerrys Vanilla
Fairtrade ice cream
- Figure 4.21: Ethichoco mousse cake, Nature' s Path Organic Toaster Pastries
and Doves Farm Fairtrade cereal bars
- Figure 4.22: EcoNugenics MycoKidz and Steaz Energy Organic Fuel
- Figure 4.23: Bart Fairtrade and Equal Exchange cranberries
- Figure 4.24: Eat Local and Little Bug Baby Food
- Figure 4.25: Ben & Jerry' s milkshakes, Oh Boy! Oberto Organic Beef Jerky
and Campbell' s Organic Chicken Broth
- Figure 4.26: Earth' s Best Sesame Street Ravioli and Tegel Ready to Grill
- Figure 4.27: Odwalla Choco-Walla and Blue Band Soja Halvarine
- Figure 4.28: % share of food and drinks launched that make ethical
packaging claims by category, 2005 and 2007
- Figure 4.29: Love Body and Chips Ahoy!
- Figure 4.30: Jogurt Danone and Adnams Beer
- Figure 4.31: Saphara Tea, Numi Organic Iced Tea, Belu water and Annie
Chun' s Kung Pao
- Figure 5.32: The importance of consumer attitudes in driving uptake of
ethical food and drink
- Figure 5.33: The importance of key groups as drivers of the uptake of
ethical food and drinks
- Figure 5.34: The importance of retailer initiatives in changing consumer
attitudes towards ethical products
- Figure 5.35: The importance of manufacturer initiatives in changing
consumer attitudes towards ethical products
- Figure 5.36: The importance key features will have on influencing
consumers to purchase ethical products over the next 5 years
- Figure 5.37: How much of a premium are consumers willing to pay for
products with an ethical positioning?
- Figure 5.38: The importance of ethical food and drink in key product
sectors in the next 5 years compared to today
- Figure 5.39: Prevalence of ethical food and drinks by region
- Figure 5.40: Ethical product development strategies over the next 5 years
- Figure 5.41: Companies that have the most influence on innovation in
ethical food and drinks today and will have in the next 5 years
- Figure 6.42: SWOT analysis of ethical initiatives
List of Tables
- Table 2.1: Buying of ethical or socially-responsible grocery items over
the last year, by country, 2006
- Table 2.2: Buying of ethical or socially-responsible grocery items over
the past year, by generational cohort and country, 2006
- Table 2.3: Influence on purchasing behavior and awareness of issues
regarding food and drink,2006
- Table 2.4: Organic food users as % of the total US and European
population, 2000-2010
- Table 2.5: European Fairtrade private label development since 2000
- Table 3.6: Sales of Fairtrade products by country, €m, 2001-2006
- Table 3.7: Sales of Fairtrade coffee and other products by country,
€m, 2001-2006
- Table 3.8: Fairtrade market by product type, Europe and North America,
2004 & 2006
- Table 3.9: Organic market value by country, $bn, 2000-2010
- Table 3.10: Value of US and European organic food and drink by product
category, $bn, 2000-2010
- Table 3.11: Fairtrade market forecasts, €m, 2006-2011
- Table 3.12: Sales by value of organic products as % total national
category sales, 2005
- Table 3.13: Forecast sales by value of organic products as % total
national category sales, 2010
- Table 4.14: Top 10 product tags on ethical food and drinks launched,
2005-2007
- Table 5.15: Top ten ethical food and drink manufacturers
- Table 6.16: Key ethical acquisitions since 2000
|
Related Report
|
View Cart
