Abstract
Between 2006 and 2010 the value of the combined US, European and Japanese
bottled water market is projected to see a compound annual growth rate (CAGR)
of 5.0%. Volume growth will be healthy at a projected CAGR of 4.7% for the
total market. In value terms, Europe is the largest regional market for
bottled water and this will remain constant over the period. Of all markets,
the UK is projected to see the highest rate of value growth at 8.7%, from $2.4
billion in 2006 to $3.3bn in 2010. The largest single market is the US market,
with a value in 2006 of $15.3bn, projected to rise by $4.0bn by 2010. In
monetary terms, this represents the greatest value growth, driven by the size
of the market and a high projected CAGR rate of 6.0%. The still unflavored
water category is the largest of all the bottled water categories. In 2006 the
combined markets of Europe, the US and Japan was estimated to be worth
$32.4bn. Still unflavored water is also by far the largest bottled water
category in terms of volume sales. In 2006, volume sales for this category
were estimated at 56.3bn liters. This is projected to rise by 12.1bn liters to
a new level of 68.4bn liters in 2010.
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