Innovations in Bottled Water: NPD opportunities in flavored, functional, natural and premium waters

Table of Contents

Executive Summary

• Growth opportunities in bottled water
• Innovation and NPD in the bottled water market
• Key trends in the bottled water market

Chapter 1 Introduction

• What is this report about?
• The bottled water market defined
• Report structure
• Research methodology

Chapter 2 Growth opportunities in bottled water

• Summary
• Introduction
• Bottled water market value
• Bottled water market value by category
• Sparkling flavored water
• Sparkling unflavored water
• Still flavored water
• Still unflavored water
• Bottled water market volume
• Bottled water market volume by category
• Sparkling flavored water
• Sparkling unflavored water
• Still flavored water
• Still unflavored water

Chapter 3 Innovation and NPD in the bottled water market

• Summary
• Introduction
• Growth in new bottled water product launches
• Share of bottled waters launched by category
• Category analysis
• Plain waters
• Fruit and fruit flavored bottled waters
• Health waters
• Isotonic and energy producing bottled waters
• Regional analysis
• Europe
• North America
• Asia-Pacific
• Product tags on bottled waters
• Flavor trends
• Innovative manufacturers
• Danone
• Nestlé
• PepsiCo

Chapter 4 Key trends in the bottled water market

• Summary
• Introduction
• Health
• Marketing bottled water to kids
• Weight control
• Beauty
• Functional
  • Fortified waters
  • Wellbeing
  • Sports, performance and energy
• Natural, pure, additive free
• Premiumization
• Prestige
• Convenience
• Portability
• Storage
• Bottled water and the environment

Chapter 5 Conclusions

• Introduction
• Market influences
• Obesity and health
• Labeling regulations
• The environment
• Market opportunities
• Wellbeing
• Premiumization
• Convenience
• Key markets
• Index

List of Figures

• Figure 3.1: Percentage growth in bottled waters launched, by category, 2004-2007
• Figure 3.2: Fun bottled waters for kids; Nestlé' s blackberry flavored Vittel for kids
• Figure 3.3: Percentage share of bottled waters launched, by category, 2004-2007
• Figure 3.4: Subtle health positioning; Carpe Diem
• Figure 3.5: Natural and pure plain waters, South Pole Pure Water
• Figure 3.6: Premium plain waters; Hartridges Speyside Glenlivet Natural Mineral Water
• Figure 3.7: Healthy positioning of fruit and fruit flavored waters; Vitsmart
• Figure 3.8: Health waters; St Yorre' s L' eaux Minerales
• Figure 3.9: Energy positioning; Nestlé Energy E
• Figure 3.10: Percentage share of products launched, by region, 2004-2007
• Figure 3.11: Danone' s global brands
• Figure 3.12: Danone functional drinks - Mizone
• Figure 3.13: Danone - fruit flavored waters
• Figure 3.14: Nestlé global brands
• Figure 3.15: Nestlé flavored waters and waters for kids
• Figure 3.16: PepsiCo - Aquafina and brand extensions
• Figure 3.17: Propel Calcium and Propel Fitness Water
• Figure 4.18: Kids drinks - the importance of packaging design, Aquapod, Aquarel and Eden
• Figure 4.19: Minute Maid Fruit Falls - appealing to two audiences
• Figure 4.20: Wateroos all natural flavored water
• Figure 4.21: Low calorie positionings - Rosemary Conley' s Spring Waters
• Figure 4.22: Slim Fluid, Slim Water and Watercare
• Figure 4.23: Evian Skin Care
• Figure 4.24: Borba Skin Balance and L' Eau Bronzante
• Figure 4.25: Otsuka Match, The Juice Doctor and Infinite Health +
• Figure 4.26: Functional wellbeing drinks; Asahi Fujisan, Melodian Platinume Aqua and Calpis Aqua Nyusankin
• Figure 4.27: H2O and Glaceau XXX Vitamin Water
• Figure 4.28: Hi Ball and Water Joe
• Figure 4.29: Pristine source water; Virga, Iceberg and Kona Deep
• Figure 4.30: Power Water, SubZero and Priya Yours
• Figure 4.31: Talking Rain Twist, Metromint and Hint
• Figure 4.32: Evian Palace
• Figure 4.33: Super-Premium Artesian Waters and Fiji Water
• Figure 4.34: Stylish portable packaging; Lil' Figi, Evian and Evian Envie
• Figure 4.35: Convenient Packaging; Nestlé Pure Life, Nestlé Ice Mountain Spring Water and Evian Minibar
• Figure 4.36: Park City IceWater
• Figure 4.37: Biodegradable packaging: Belu
• Figure 4.38: Apollinaris Silence

List of Tables

• Table 2.1: Bottled water market value, $m, Europe, the US and Japan, 2006-2010
• Table 2.2: Bottled water market value, $m, by category, Europe, the US
• Table 2.3: Bottled water market value, $m, by category, Europe, the US
• Table 2.4: Bottled water market volume, $m, Europe, the US and Japan, 2006-2010
• Table 2.5: Bottled water market volume, $m, by category, Europe, the US
• Table 2.6: Bottled water market volume, $m, by category, Europe, the US
• Table 3.7: Top 20 tags on new product packaging - % of all bottled water drinks launched, 2005-2007
• Table 3.8: Top 20 flavors of new product introductions - % of all bottled water drinks launched, 2005-2007
• Table 4.9: Overweight and obese EU and US children (5-9 year olds), by country, millions, 2005-2010