Table of Contents
Executive Summary
- Introduction
- Market drivers and issues
- The supplements market
- Innovation and NPD
- Key and future trends in supplements
- Industry survey
- Conclusions
Chapter 1 Introduction
- Summary
- Introduction
- Research methodology
- What is this report about?
- The supplements market defined
- Vitamins and minerals
- Herbs and botanicals
- Sports and specialty
Chapter 2 Market drivers and issues
- Summary
- Introduction
- Factors affecting the growth of the industry
- Economics
- Cost of healthcare
- Exchange rates
- Demographics and beyond…
- Regulatory issues - opportunities and threats for manufacturers
- United States
- Europe
- Japan
Chapter 3 The supplements market
- Summary
- Introduction
- Sales of supplements
- United States
- Vitamin and mineral markets
- Herbal and botanical markets
- Sports and specialty
- Europe
- Overview of European markets
- Vitamin and mineral markets
- Herbal and botanicals
- Sports and specialty
- Industry interview - High5
- Japan
- Vitamins and minerals
- Herbals and botanicals
- Sports and specialty
Chapter 4 Innovation and NPD
- Summary
- Introduction
- Innovation and NPD
- Category analysis
- Vitamins and minerals
- Vitamin B6 - the next folic acid?
- Vitamin C and the common cold
- Vitamin D - upping intake
- Vitamin D and metabolic syndrome
- Vitamin K the cardioprotectant
- Herbs and botanicals
- EGCG - Teavigo' s seal of guarantee
- Botanical fingerprinting and GMP
- American ginseng
- Industry interview - Aloecorp
- Sports and specialty
- Age still a big driver
- Whey gets blocked in China…A sign of things to come?
- Case study - MyAlli
- Regional analysis
- United States
- Obesity still BIG business
- Microencapsulation
- Health claims in the US....Is the EFSA influencing the US?
- Industry interview - insight into North America
- Europe
- Innovation stifled by regulation
- Nanotechnology - big things come in small packages
- Industry interview - insight into Europe
- Japan
- Economic recovery has not guaranteed success for supplement market
- Innovation in the hands of weight loss and beauty
- Soy peptide gets a brake
- Industry insight - insight into Asia
Chapter 5 Key and future trends in supplements
- Summary
- Introduction
- Personalization
- Demographic differentiation
- Emerging markets - the key to growth
- Immunity gathers momentum
- Obesity and cross-category-marketing
- Consumer trends - where is the market headed?
- Weight loss
- Male marketing
- Motherhood revisited
- Boomers
- Boomers and pain management
- Industry interview - consumer insight
- The meta-analysis - "friend or foe"
- Visual differentiation through research
- Industry interview - clinical research
Chapter 6 Industry survey
- Summary
- Introduction
- Supplements NPD
- Target audience
- Price premiums
- Regional potential
- Distribution channels
- Supplement categories
- Supplements versus food and drinks
- Impact of external factors on supplement NPD
- Launching a dietary supplement
- Marketing supplements
Chapter 7 Conclusions
- Summary
- Introduction
- Growth opportunities and resistance
- Differentiation
- Delivery systems
- Disease prevention and healthcare (self-medication)
- Development of emerging markets
- EU and US regulations
- Personalization
- Purity and ingredient efficacy
- Partnerships: making traditional and local insights work
- The rise of Rx-to-OTC
Chapter 8 Appendix
List of Figures
- Figure 2.1: Regulatory structure in Europe
- Figure 2.2: Food for Special Dietary Uses (FOSDU)
- Figure 2.3: Food for Specific Health Uses (FOSHU)
- Figure 2.4: Overview of Japanese regulatory system of dietary supplements
- Figure 3.5: Coral Calcium Supreme
- Figure 3.6: Pfizer' s Zoloft
- Figure 3.7: Phosphagen Elite from EAS containing Carnosyn beta-alanine
- Figure 3.8: Advantra-Z (Citrus aurantium) from Nutratech
- Figure 3.9: Maximuscle products
- Figure 3.10: Super Carbs from High-5
- Figure 4.11: Percentage share of supplements launched, by category 2004
and 2007
- Figure 4.12: Percentage growth of supplements launched, 2004 and 2007
- Figure 4.13: DSM Nutritionals Teavigo seal of quality
- Figure 4.14: Wisconsin Ginseng Board seal
- Figure 4.15: MyAlli starter pack
- Figure 4.16: MyAlli starter pack with Steven Burton, Vice President of the
weight control unit
- Figure 4.17: Cross channel growth in healthcare products GSK
- Figure 4.18: Percentage share of supplements launched, by region, 2004 and
2007
- Figure 4.19: Percentage share of supplements in each region, by category,
2007
- Figure 4.20: Nutri-Nano CoQ10 from Solgar, US
- Figure 5.21: Cold-Fx from CV Technologies Inc
- Figure 5.22: AC-11(R) from Optigenex Inc
- Figure 5.23: Acomplia from Sanofi-Aventis
- Figure 5.24: Drivers of dietary change
- Figure 5.25: Influence of a negative meta-analysis on Avandia
- Figure 6.26: The importance of key health areas in supplements NPD over
the next 5 years
- Figure 6.27: Demographic groups that will be the most important for the
growth of the supplements market over the next 5 years
- Figure 6.28: Price premium consumers are willing to pay for a particular
benefit
- Figure 6.29: Regional growth potential for supplements manufacturers over
the next 5 years
- Figure 6.30: Sales growth potential in key distribution channels over the
next 5 years
- Figure 6.31: Supplements categories that will offer the most sales growth
potential over the next 5 years
- Figure 6.32: Future sales growth - from supplements or from use in food
and drinks
- Figure 6.33: Impact key factors will have on supplements NPD over the next
5 years
- Figure 6.34: The importance of key factors for a successful launch of a
dietary supplement
- Figure 6.35: The importance of various forms of marketing for the launch
of dietary supplements
- Figure 7.36: Clarinol, Teavigo and Ocean Nutrition MEG-3
List of Tables
- Table 3.1: Sales of dietary supplements in the US, $m, 2002-2006
- Table 3.2: Per capita sales of dietary supplements in the US, $, 2002-2006
- Table 3.3: Sales of dietary supplements in Europe, $m, 2002-2006
- Table 3.4: Per capita sales of supplements, $, Europe, 2002-2006
- Table 3.5: Sales of dietary supplements in Japan, $m, 2002-2006
- Table 3.6: Per capita sales of supplements, $, Japan, 2002-2006
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