Abstract
The confectionery sector has experienced dramatic changes over the last year
led by changing consumer consumption habits. Confectionery manufacturers are
aiming to appeal to health-conscious consumers with functional innovations,
whilst trying to remain indulgent. At the same time, consumers now expect to
be able to choose their chocolate by cocoa solid levels and region of origin,
not just by brand. ' Growth Opportunities in Confectionery' is a new management
report published by Business Insights that identifies key growth opportunities
in the confectionery market across the key categories of gum, chocolate,
cereal bars and sugar confectionery in Europe, Africa and Middle East,
Americas and Asia-Pacific regions. This report analyzes the key trends
affecting the market including health, gourmet and luxury, single-origin,
ethical and impulse purchasing. It also provides the results of our
proprietary survey detailing the opinions of industry executives.
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