Table of Contents
Executive Summary
- Introduction
- Growth opportunities in healthy food and drink for seniors
- Innovation and NPD
- Key trends
- Conclusions
Chapter 1 Introduction
- Summary
- Research methodology
- What is this report about?
- Seniors have different nutritional needs to other age groups
- Perception of healthy eating habits dispelled
Chapter 2 Growth opportunities in healthy food and drinks for seniors
- Summary
- Introduction
- Afflictions of the elderly
- Bone health
- Osteoporosis
- Rheumatoid arthritis
- Heart health
- Diabetes
- Mental health
- Anti-ageing and appearance
- Functional and fortified offers solution for seniors
Chapter 3 Innovation and NPD
- Summary
- Introduction
- Category analysis of NPD
- Growth in NPD
- Soft drinks
- Quick, convenient and easier to consume than the real deal
- Popular protein-based drinks to build muscle mass
- Bakery and cereals
- Dairy
- Confectionery
- Snacks
- Ready meals
- Regional analysis
- NPD highlights in Europe
- NPD highlights in Latin America
- NPD highlights in North America
- Flavor analysis
- Top 10 ' ones to watch' over the next two years
- Innovation profile of key players
- Fancl Corporation
- Kagome
- Nisshin Oillio Group
Chapter 4 Key trends
- Summary
- Introduction
- Product tags
- Convenience
- Packaging
- Meal replacements
- Keeping fit
- Targeting golfers - retired or otherwise
- Healthy indulgence
- Premiumization
- Economy foods versus super-premium
- Beauty foods
- Targeting men and women as individuals
Chapter 5 Conclusions
- Summary
- Introduction
- Ingredients: protein-based products prove popular
- Regional analysis: Asia storms ahead
- Category analysis: soft drinks and bakery
- Functionality and convenience
- Health inside and out
- Index
List of Figures
- Figure 2.1: Bone health targeted by cereal brands in China
- Figure 2.2: Black Cow Oatmeal and P&G' s Fibersure
- Figure 2.3: Meito Ichi Kenbi Shukan Coenzyme Q10
- Figure 2.4: Products targeting diabetes in old age
- Figure 2.5: OleoMasia Esencial Plus Omega 3 Oil
- Figure 2.6: Wysong Whole Protein Shake Mix
- Figure 3.7: Percentage share of healthy food and drinks targeted at
seniors launched by category, 2004-2007
- Figure 3.8: Percentage growth in senior targeted products launched in
global healthy food and drinks categories, 2004-2007
- Figure 3.9: Fancl Otona no Bikotsu Functional Drink
- Figure 3.10: Protein-based soft drinks that target the elderly
- Figure 3.11: ' Good Earth Foods7 Diet Cereal - Fruit ' N' Fiber
- Figure 3.12: Sales growth potential of key consumer groups for bakery and
cereal manufacturers over the next 5 years
- Figure 3.13: Romi Vital
- Figure 3.14: Calbee Sozai Meguri Shunsai Gobo
- Figure 3.15: House Foods: House Yasashii Shokutaku Kizami Kombu no
Matsutake Gohan
- Figure 3.16: Percentage share of healthy food and drinks targeted at
seniors launched by region, 2004-2007
- Figure 3.17: NPD in Europe - Redlefsen Aktiv and Cholesterinbewusste
Ernahrung
- Figure 3.18: NPD in Latin America - Nestlé Nutren Optimum
- Figure 3.19: NPD in North America - Natrel Omega-3 Enriched Milk and V
Fuzion Enhanced Vitamin H2O
- Figure 3.20: Fancl Hatsuga Kome Kenko Hop Rice
- Figure 3.21: Latest product launches from Kagome
- Figure 3.22: Latest product launches from Nisshin Oillio
- Figure 4.23: Kissei Pharmaceutical' s Kissei Mousse Agarori
- Figure 4.24: Megmilk Me Iki Iki Lutein Power and Terumo Tapion Alpha
- Figure 4.25: Resealability, freshness and easy-to-open and close packs are
of huge importance to elderly consumers
- Figure 4.26: Argin Z Gold by Calpis
- Figure 4.27: Indulgent foods with functional benefits can heighten the
appeal of ' healthy' foods - Shiki no Wagashi
- Figure 4.28: Anti-Ageing O2
- Figure 4.29: Kagome Petit Pasta Genovese
List of Tables
- Table 1.1: Population over 60' s, m, 2005-2010
- Table 1.2: Fertility rates in Europe, 2004
- Table 2.3: Prevalence of osteoporosis in postmenopausal women and men over
50 across seven major markets, 2005
- Table 2.4: Prevalence of rheumatoid arthritis across seven major markets
000s, 2003-2010
- Table 2.5: Prevalence of cardiovascular disease across seven major
markets, 000s, 2005
- Table 2.6: Estimated prevalence of hypertension across seven major
markets, 2005-10
- Table 2.7: Prevalence of Type 1 & 2 diabetes across seven major markets,
2004-5
- Table 2.8: Prevalence of Alzheimer' s disease by gender and age, US
- Table 2.9: Prevalence of Alzheimer' s disease by gender and age, Europe and
Japan
- Table 2.10: Functional food and drink share of volume consumption by age
group, Europe & US, 2004
- Table 3.11: Top 10 flavors in healthy food and drinks targeted at seniors
- Table 4.12: Top 10 product tags on healthy food and drinks targeted at
seniors, 2005-2007
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