Abstract
Consumers are increasingly looking to eat healthily, and this is reflected in
growing demand for snack products perceived as nutritious. A new generation of
snack products are emerging that contain new functional ingredients, use fat
and sugar replacers and are developed with new cooking processes to make them
healthier. Recent innovations include drinks to replace snacking occasions,
satiety promoting products and vitality boosting snacks. It is these latest
developments that will lead the way in the future. Innovation in healthy
Snacks is a new management report published by Business Insights that tracks
the development of healthier snacking options within the wider market. It
looks at how different companies are gaining competitive advantage through
healthier snack formulation and positioning. The current status and potential
of key areas such as low no, functional, natural organic and sports fitness
snacks is assessed, together with emergent areas and marketing trends. Develop
more effective strategies for healthy snacks using this report' s analysis of
the development of the healthy snacks market by country and product category.
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