Abstract
There are new trends driving the ready meals market forward in 2008 -
consumers are regaining a sense of heritage which is driving demand for
traditional national recipes. Manufacturers are developing ready meals that
are making it more convenient for consumers to develop ' homemade' style food,
involving the use of fresh and local ingredients. The demand for freshness
overlaps with trends in healthy ready meals, which remains an important and
growing sector. Future trends in health include natural, functional, satiety
enhancing and low GI ingredients. ' Innovation and NPD in Ready Meals: Trends
in natural, wellbeing, artisanal and ethical meals' is a new management report
published by Business Insights that analyzes the key trends in the ready meals
market and forecasts future growth and opportunities. The report breaks down
opportunities in the ready meals sector by region and category to provide a
unique insight into the factors shaping the market now and in the future.
Anticipate future changes in the ready meals market and make the right
decisions in terms of new product development and marketing strategies with
this new report.
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