Innovation and NPD in Ready Meals: Trends in natural, wellbeing, artisanal and ethical meals

Table of Contents

Executive Summary

• Market drivers
• Growth opportunities in ready meals
• Innovation and NPD in ready meals
• Key trends in the ready meals market
• Conclusions

Chapter 1 Introduction

• The ready meals market defined
• Scope of the report
• Report structure

Chapter 2 Market drivers

• Summary
• Introduction
• Demographic trends
• Number and size of households
• The ageing population
• Lifestyle trends
• Family meal return, "home made" feeling back
• Eating out
• Regulatory pressures
• Obesity and the reduction of salt and fat content
• Elimination of trans fats
• Nutritional labeling
• Clean labeling trend
• Health claims
• Conclusion

Chapter 3 Growth opportunities in ready meals

• Summary
• Introduction
• Ready meals market value
• Ready meal market value by sub-category
  • Frozen ready meals
  • Chilled ready meals
  • Canned ready meals
  • Dried ready meals
• Ready meal market volume
• Ready meals market volume by sub-category
  • Frozen ready meals
  • Chilled ready meals
  • Canned ready meals
  • Dried ready meals
• Sales growth potential of ready meals categories
• Company shares
• Europe
• North America
• Asia-Pacific
• Latin America
• Middle East & Africa
• Conclusion

Chapter 4 Innovation and NPD in ready meals

• Summary
• Introduction
• Growth of ready meals NPD
• Category analysis
• Bread products
• Entrée mixes
• Main meals
• Meat, fish and poultry dishes
• Pasta and rice dishes
• Salads and salad kits
• Soup
• Vegetables and vegetable side dishes
• Packaging and shelving analysis
• Regional analysis
• Innovative ready meals
• Innovation in formulation
  • Combination of unusual ingredients or flavors
  • New functional meals targeting personalized nutrition
• Innovation in packaging
  • Microwaveable steamer tray
  • Aluminum cooking tray
  • Microwaveable paper tray
  • Fiber paper pulp tray
  • Self-heater pouch
  • Carton pack
  • Environmentally friendly packaging
  • Edible packaging
• Innovation in positioning
  • Healthy lunch box
  • Meal kits
• Innovation by category
• Snacks
• Main meals
• Innovative manufacturers
• Key players
• Leading tags on ready meals

Chapter 5 Key trends in the ready meal market

• Summary
• Introduction
• Convenience
• Fresh convenience
• Personalized convenience
• Kid' s convenience
  • Parental concerns for health
  • Lunch box
• Health
• Weight control
  • Low / light trend
  • Satiety trend
• Natural and fresh
• Wellbeing
• Functional ready meals
• Indulgence
• Homemade
• Tradition
• Gourmet/luxury
• Regionalization in ethnic dishes
  • Malaysian and Singaporean
  • Mediterranean
• Ethical
• Sustainable packaging
• Provenance / traceability trend

Chapter 6 Conclusions

• Summary
• Introduction
• Key features for success
• The key opportunities in the ready meals market
• Convenience
• Health
• Indulgence
• Ethical
• Target consumer groups
• Index

List of Figures

• Figure 2.1: Number of households in Europe, 1996-2008
• Figure 2.2: Number of households in the US, 1996-2008
• Figure 2.3: Adult individual pizza by Northern Foods in the UK
• Figure 2.4: Population aged 65 and over, US, m, 2000-2050
• Figure 2.5: Ambient ready meal for elderly people by QP Corp. in Japan
• Figure 2.6: The importance of drivers of the ready meals market
• Figure 2.7: Time spent on preparing food by person aged 20 to 74, Europe
• Figure 2.8: Waitrose "As Good As Going Out" ready meal range
• Figure 2.9: Threats to the future of ready meals NPD
• Figure 2.10: An example of new Unilever Pot Noodle, UK
• Figure 2.11: ConAgra Healthy choice range
• Figure 2.12: Trans fat labeling in the US
• Figure 2.13: Trans-fat free ready meals from Nestlé and McCain, USA
• Figure 2.14: An example of Nestlé Guideline Daily Amount (GDA) label
• Figure 2.15: Traffic light labeling in the UK (Budgens, Asda and Sainsbury)
• Figure 2.16: Keyhole product by Swedish retail ICA
• Figure 2.17: Birds Eye ready meal without artificial colors, flavors and preservatives, 2006, UK
• Figure 3.18: Marie Les Gratins adores
• Figure 3.19: Linda McCartney frozen healthy pizza
• Figure 3.20: Sainsbury' s Super Naturals range
• Figure 3.21: Paul & Louise healthy canned ready meal
• Figure 3.22: Unilever "Pot Noodle" ready meals
• Figure 3.23: Nestlé Maggi and Simply Asia
• Figure 3.24: Sales growth potential of the ready meal categories over the next 5 years
• Figure 3.25: Healthy Choice by ConAgra and Lean Cuisine by Nestlé
• Figure 3.26: Lunch boxed meal launched by Nichirei
• Figure 3.27: Kid' s meal by Sadia
• Figure 4.28: Percentage growth in ready meals launched, by category, 2004-2007
• Figure 4.29: Percentage share of ready meals launched, by category, 2004 and 2007
• Figure 4.30: Japanese bread product launched by First Baking
• Figure 4.31: Stuffed Dutch wholemeal bread product
• Figure 4.32: Pizza kit launched by ConAgra Foods
• Figure 4.33: Wholesome meal launched under the Linda McCartney brand
• Figure 4.34: Blue Horizon Organic dish by Aptos
• Figure 4.35: Healthy Risotto dish by Frosta AG
• Figure 4.36: New salad Pierre Martinet
• Figure 4.37: Chilled soup launched by Pitango Innovative
• Figure 4.38: Gourmet vegetable dishes by Apio
• Figure 4.39: Percentage share of ready meals launched, by shelving type, 2004-2007
• Figure 4.40: The leading regions in ready meals NPD over the next 5 years
• Figure 4.41: Percentage share of ready meals launched, by region, 2004-2007
• Figure 4.42: Japan Tobacco and Katokichi
• Figure 4.43: Innovative functional ready meal by Nissin Foods
• Figure 4.44: Jutro Konservenfabrik, Freshdirect and Healthy Choice
• Figure 4.45: Aluminum cooking tray by Nippon Meat Packers
• Figure 4.46: Microwaveable paper
• Figure 4.47: Fiber pulp packaged ready meal by Gunnar Dafgard
• Figure 4.48: Self-heater tray from La Briute
• Figure 4.49: Hormel carton pack ready meal
• Figure 4.50: Recyclable packaging by Nisshin Foods
• Figure 4.51: Innovative edible packaging by Nisshin Foods
• Figure 4.52: Healthy innovative lunch pack for children
• Figure 4.53: Banquet from ConAgra
• Figure 4.54: Level of innovation in products launched, by category, 2004-2007
• Figure 4.55: Innovative snack by Audrey Rochester Inc.
• Figure 4.56: Innovative meal by Fairfield Farm Kitchens
• Figure 4.57: The most influential companies in innovation in ready meals today and over the next five years
• Figure 5.58: The importance of key trends in terms of NPD in ready meals over the next 5 years
• Figure 5.59: Steam fresh packaging
• Figure 5.60: Ready meal kit by Union City
• Figure 5.61: Ready meals for children from Annabel Karmel
• Figure 5.62: Lunch boxed ready meal for children by Nippon Meat Packers
• Figure 5.63: The importance of key health trends in ready meals NPD over the next 5 years
• Figure 5.64: WeightWatchers ready meals
• Figure 5.65: Low GI ready meal by Larkin Street Foods
• Figure 5.66: Weight management ready meal by Kagome
• Figure 5.67: Own label natural chilled ready meals
• Figure 5.68: Innovative ready meals with wellbeing benefits by Stillwell and Marudai Food
• Figure 5.69: Innovative heart health ready meals by Kashi and Command Nutrimax Corp.
• Figure 5.70: Innovative functional pizza by AC LaRocco Pizza Co
• Figure 5.71: The importance of key indulgent trends in ready meals NPD over the next 5 years
• Figure 5.72: Sainsbury' s "Inspire to cook" range
• Figure 5.73: Traditional ready meal by Pepperidge Farm
• Figure 5.74: Gourmet ready meals by Home Bistro
• Figure 5.75: Regional Asian ready meals by Wing Yip and Bighams
• Figure 5.76: Mediterranean ready meal by Unilever
• Figure 5.77: The importance of key ethical trends in ready meals NPD over the next 5 years
• Figure 5.78: Innovative "ethical" product by Eat local
• Figure 6.79: Features important to the success of a ready meal product
• Figure 6.80: Consumers groups that will provide sales growth potential for ready meals manufacturers over the next 5 years

List of Tables

• Table 2.1: Percentage share of the population aged 65 and over, Europe, 1995-2050
• Table 3.2: Ready meals market value, $m, Europe and the US, 2006-2010
• Table 3.3: Ready meals market value by type, $m, Europe and the US, 2006-2010
• Table 3.4: Ready meals market volume, kg m, Europe and the US, 2006-2010
• Table 3.5: Ready meals market volume by type, kg m, Europe and the US, 2006-2010
• Table 3.6: Top 5 ready meals companies in each region, market share, %, 2005
• Table 4.7: Percentage share of package types used for ready meals launched, 2004-2007
• Table 4.8: Percentage of types of innovation within innovative ready meals, 2004-2007
• Table 4.9: Top 10 innovative ready meal manufacturers
• Table 4.10: Top 20 product tags on new product packaging, % of all ready meal launched, 2005-2007