Next Generation Soft Drinks: Innovation in natural, functional and premium beverages

Abstract

There is a shift in the soft drinks market from a focus on functional condition specific products to drinks that have a more general wellness positioning. Driving this movement is consumer demand for natural and exotic ingredients in addition to new health claim regulation in Europe. Next Generation Soft Drinks is a management report published by Business Insights that provides the definitive analysis of the soft drinks market by giving detailed market volume and share of throat data. This report also looks at the key trends that are evolving in the soft drinks market in health, convenience and indulgence and what manufacturers are doing to drive these changes by analysing innovative trend leading brands. Develop more effective NPD strategies for soft drinks using this new report' s analysis of the development of the beverage market by country and product category.