Next Generation Soft Drinks: Innovation in natural, functional and premium beverages

Table of Contents

Executive Summary

• Market drivers and issues
• Growth opportunities in soft drinks
• Innovation and NPD in soft drinks
• Key trends in soft drinks
• Conclusions

Chapter 1 Introduction

• What is this report about?
• Methodology
• Report structure

Chapter 2 Market drivers and key issues

• Summary
• Introduction
• Health
• Preventive health
• Health regulations
  • Article 13
  • Effect on soft drink manufacturers
• Private label

Chapter 3 Growth opportunities in soft drinks

• Summary
• Introduction
• Soft drinks market value
• By category
  • Carbonated soft drinks
  • Energy drinks
• Soft drinks market volume
• By category
• Share of throat
• Share of throat by subcategory across regions
  • Europe
  • US
  • Japan
• Company shares

Chapter 4 Innovation and NPD in soft drinks

• Summary
• Introduction
• Category analysis
• Bottled water
• Carbonated soft drinks
• Dairy drinks
• Sports and energy drinks
• Food as soft drinks
• Fruit and vegetable flavor drinks
• Health drinks
• RTD tea and coffee
• Regional analysis
• Asia-Pacific
• Europe
• Latin America
• Middle East & Africa
• North America
• Innovation analysis
• Formulation
• Packaging benefit
• By category
  • RTD tea and coffee
  • Health drinks
  • Fruit and vegetable flavored soft drinks
• Product tag analysis
• Flavor analysis

Chapter 5 Key trends in soft drinks

• Summary
• Introduction
• Health and wellness
• Sustainable energy
• Immunity
• Weight management
• Beauty and anti-ageing
• Indulgence
• Exotic flavors
• Premium packaging
• RTD tea and coffee
• Ethical
• Ethical packaging
• Trust and transparency
• Convenience
• Food as soft drinks

Chapter 6 Conclusions

• Summary
• Introduction
• Market influences
• Health claim regulations
• Environment
• Market opportunities
• Wellness
• Natural ingredients
• Exotic flavors

List of Figures

• Figure 2.1: Minute Maid Enhanced Juices - Active; Heart Wise; Multi-Vitamin
• Figure 2.2: Scientific and natural approach to preventive health
• Figure 2.3: Innocent Superfoods Smoothie and Naked Probiotic 100% Juice Smoothie
• Figure 2.4: Beauty + Power Functional Beauty Drink
• Figure 2.5: Luxlait Wellness 4 range of dairy-based health drinks
• Figure 3.6: Share of throat within soft drinks, Europe, 2006-2010
• Figure 3.7: Share of throat within soft drinks, US, 2006-2010
• Figure 3.8: Share of throat within soft drinks, Japan, 2006-2010
• Figure 3.9: Company shares, 2005
• Figure 4.10: Percentage growth of soft drinks launched, by category, 2004-2007
• Figure 4.11: Percentage share of soft drinks launched, by category, 2004-2007
• Figure 4.12: Wild Waters, Flavored Still Water for Kids and Skinny Water
• Figure 4.13: Evian Palace bottle
• Figure 4.14: Mars Refuel and Danone Essensis Pro-Nutris Yogurt Drink
• Figure 4.15: LightFull Satiety Smoothies
• Figure 4.16: PepsiCo' s G2 sports drink
• Figure 4.17: Glaceau' s Vitamin Energy and Relentless Inferno
• Figure 4.18: Innocent Breakfast Thickie Smoothie
• Figure 4.19: Wild Bunch Organic Juice - Beet it
• Figure 4.20: Balance Pure Spring Water for children
• Figure 4.21: Lipton Chai Verde
• Figure 4.22: Percentage share of products launched, by region, 2004-2007
• Figure 4.23: Ito En 100% Vegetable Juice
• Figure 4.24: Tropicana Volupte and Innocents Superfood Smoothie
• Figure 4.25: Bionic Water
• Figure 4.26: Unilever' s Vitality shots and Naked Probiotic 100% Juice smoothie
• Figure 4.27: Pocari Sweat and Ozarka Natural Spring water
• Figure 4.28: Level of innovation in soft drinks launched, by category, 2004-2007
• Figure 4.29: Firefly Health Kick and Streamline Fruit2Go
• Figure 4.30: ' Sonda Frutti Carotti'
• Figure 5.31: The key trends
• Figure 5.32: New To Go Brands Açaí Natural Energy Boost Drink Powder
• Figure 5.33: Works With Water Delicate Balance Natural Flavor Spring and Tymbark Multiwitamina Immunobalance
• Figure 5.34: Naturally Gorgeous
• Figure 5.35: Kanebo Functional Beverage - Lifting Collagen
• Figure 5.36: Solution E Anti-Aging Drink
• Figure 5.37: Dong Suh Ready-to-Drink Natural Healthy Drink
• Figure 5.38: Good Organic Spring Water
• Figure 5.39: Innocent Breakfast Smoothie and Minute Maid Breakfast On the Go Smoothie
• Figure 6.40: V Carbonated Energy Drink
• Figure 6.41: Purity Organic Functional Drink

List of Tables

• Table 2.1: Population by age group, m, Europe and US, 2001-2011
• Table 2.2: Percentage of private label sales by category, Europe and US, 2000-2010
• Table 3.3: Soft drinks market value, $m, Europe, the US and Japan, 2006-2010
• Table 3.4: Soft drinks market value by category, $m, Europe, the US and Japan, 2006 -2010
• Table 3.5: Soft drinks market volume liters, m, Europe, the US and Japan, 2006-2010
• Table 3.6: Soft drinks market volume by type, liters m, Europe, the US and Japan, 2006 -2010
• Table 3.7: Share of throat - Soft drinks vs. all other drinks (Europe, the US and Japan) 2006-2010
• Table 4.8: Percentage share of innovative products by type, 2004-2007
• Table 4.9: Top 20 product tags on soft drinks launched, 2006-2010
• Table 4.10: Top 20 flavors launched of soft drinks, 2006-2010