Abstract
Growth in the global spirits market is beginning to slow and is even declining
in some categories. Market consolidation, maturity, private label and health
concerns are driving this stagnation. However, new opportunities exist,
enabling spirits manufacturers to drive growth and combat these threats
through expansion into emerging markets and development in healthy and premium
spirits. The Future of Spirits: The innovative response to private label
threats and market slowdown is a new management report published by Business
Insights that focuses on the future, and includes in-depth analysis of NPD,
branding and marketing activity in the global spirits market. The report
analyzes activity by sub-category (brandy, gin, liqueurs, rum, specialty
spirits, tequila & mescal, vodka and whiskey) and region (Asia-Pacific,
Europe, Latin America, Middle East & Africa and North America). Quantify
emerging NPD trends based on product launch data across the leading spirits
categories and pinpoint leading regions with this new report.
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