Table of Contents
Executive Summary
- Introduction
- Growth opportunities in the spirits market
- Leading trends in NPD
- Innovation and NPD
- Major players in the global spirits market
- Future forecasts and emerging markets
Chapter 1 Introduction
- Summary
- What is this report about?
- Insight into the global spirits market
- Market value to 2010
- Market volume to 2010
Chapter 2 Growth opportunities in the spirits market
- Summary
- Introduction
- Market value
- Europe
- US
- Japan
- Market volume
- Europe
- Volume versus value growth
- US
- Volume versus value growth
- Japan
- Volume versus value growth
- Regional comparison
- Spirits share of throat versus beer and wine
- Europe
- US
- Japan
Chapter 3 Leading trends in NPD
- Summary
- Introduction
- Product tags
- Targeting the individual
- Packaging trends
- Premiumization
- Super-premium
- Provenance
- The rising role of private label
- Health
- Natural and fresh
- The organic and ethical approach to spirits
- Functional and fortified
- Energizing
- Low and light
Chapter 4 Innovation and NPD
- Summary
- Introduction
- Innovation analysis
- By category
- Category analysis
- Vodka
- Whiskey
- Globalization
- Limited edition
- Rare and vintage
- Personalization
- Image revamp
- Brandy
- Gin
- Liqueurs
- Indulgence
- Fresh and natural
- Rum
- Specialty spirits
- Tequila
- Regional analysis
- Asia-Pacific
- Americas
- Europe
- Rest of the world
- Flavors
- Top 20 flavors of soft drinks
- Future flavors
Chapter 5 Major players in the global spirits market
- Summary
- Introduction
- Top companies by region
- Asia-Pacific
- Europe
- Middle East & Africa
- North America
- South America
- Bacardi
- Overview
- Brands and markets
- Mergers and acquisitions
- Staff news
- Future plans
- Brown-Forman
- Overview
- Brands and markets
- Mergers and acquisitions
- Staff news
- Future plans
- Diageo
- Overview
- Brands and markets
- Mergers and acquisitions
- Staff news
- Future plans
- Pernod Ricard
- Overview
- Brands and markets
- Mergers and acquisitions
- Staff news
- Future plans
Chapter 6 Future forecasts and emerging markets
- Summary
- Introduction
- Innovation opportunities and barriers
- Future NPD trends
- Future drivers of growth
- Top 10 emerging markets
- Index
List of Figures
- Figure 2.1: Spirits market value, by category, $m, Europe, 2010
- Figure 2.2: Spirits market value, by category, $m, US, 2010
- Figure 2.3: Spirits market value, by category, $m, Japan, 2010
- Figure 2.4: Spirits market volume versus value growth, Europe, 2006-2010
- Figure 2.5: Spirits market volume versus value growth, US, 2006-2010
- Figure 2.6: Spirits market volume versus value growth, Japan, 2006-2010
- Figure 2.7: Alcoholic drinks share of throat, Europe, US and Japan, 2010
- Figure 3.8: Flexible pouch packaging for spirits from ShotPak
- Figure 3.9: Edible gold leaf promotes a premium image
- Figure 3.10: The provenance of the water used to make Iceberg Gin gives it
a premium edge over standard gin brands
- Figure 3.11: Count Pulaski Nalevka Vodka
- Figure 4.12: Bum Pocket Drink
- Figure 4.13: Percentage share of spirits launched, by category, 2004-2007
- Figure 4.14: Percentage growth of alcoholic drinks launched, by category,
2004-2007
- Figure 4.15: Millet brandy products - popular in Asia - are influencing NPD
- Figure 4.16: Godiva Caramel Milk Chocolate Liqueur
- Figure 4.17: English Fruit Liqueur
- Figure 4.18: Percentage share of products launched, by region, 2004-2007
- Figure 4.19: Black Fly Ultra Premium Vodka
- Figure 4.20: Pearl Persephone Pomegranate Original Flavored Vodka
- Figure 5.21: Percentage of company shares across regions, 2006
List of Tables
- Table 1.1: Spirits market value, $m, Europe, Japan and the US, 2006 -2010
- Table 1.2: Spirits drinks market volume, liters m, Europe, Japan and the
US, 2006 -2010
- Table 2.3: Spirits market value, by category, $m, Europe, 2006 -2010
- Table 2.4: Spirits market value, by category, $m, US, 2006 -2010
- Table 2.5: Spirits market value, by category, $m, Japan, 2006 -2010
- Table 2.6: Spirits market volume, by category, liters m, Europe, 2006 -2010
- Table 2.7: Spirits market volume, by category, liters m, US, 2006 -2010
- Table 2.8: Spirits market volume, by category, liters m, Japan, 2006 -2010
- Table 2.9: Alcoholic drinks share of throat, Europe, 2006 -2010
- Table 2.10: Alcoholic drinks share of throat, Europe, 2006 -2010, cont.
- Table 2.11: Alcoholic drinks share of throat, US, 2006 -2010
- Table 2.12: Alcoholic drinks share of throat, Japan, 2006 -2010
- Table 3.13: Top 20 product tags on spirits launched, 2004-2007
- Table 3.14: Private label alcoholic drinks market value, $m, Europe and
US, 2001-2011
- Table 4.15: Percentage share of innovative products launched, by type,
2004-2007
- Table 4.16: Percentage share of innovative products, by category, 2004-2007
- Table 4.17: Top 20 flavors in spirits launched, 2005-2007
- Table 4.18: Top 20 flavors in soft drinks launched, 2005-2007
- Table 6.19: Innovation opportunities and potential barriers in spirits NPD
to 2010
- Table 6.20: Market value of spirits, by region, $m, 2006-2010
- Table 6.21: Top 10 emerging markets by growth - market value of spirits by
country, $m, 2003-2007
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