Table of Contents
Executive Summary
- Healthy, beauty and a positive image
- Stress reduction and time management
- Culture, travel and exploration
- Back to basics and nostalgia
- Ethical, fairtrade, organic and safety
- Satisfaction without penalty
- More fun, less boring and energetic
- Survey results
- Conclusions
Chapter 1 Introduction
- Defining lifestyle food and drinks
- Aspirational lifestyles
- The complexity and diversity of modern lifestyles
- Lifestyle benefits
Chapter 2 Health, beauty and a positive image
- Summary
- Introduction
- The health, beauty and positive image trend
- Ageing population
- Increase in working women and single consumers
- Value of the oral beauty supplements market
- Innovation and NPD
- Key trends
- Skin moisturizing and nourishing
- Tanning
- Anti-ageing
- Hair and nail care
- Inner beauty and feeling good
- Conclusion
Chapter 3 Stress reduction and time management
- Summary
- Introduction
- The stress reduction and time management trend
- Stress
- Depression
- Time management
- Innovation and NPD
- Key trends
- Relaxation
- Improving mental function
- Saving time
- Conclusions
Chapter 4 Culture, travel and exploration
- Summary
- Introduction
- The culture, travel and exploration trend
- Global tourism and travel
- Ethnic diversity
- Increasing popularity of eating out
- Interest in food and cooking
- Value of the ethnic food and drink market
- Types of cuisine
- Innovation and NPD
- Key trends
- Expanding tastes
- Caribbean food and drink
- Brazilian food and drink
- Japanese food and drink
- African and Middle Eastern food and drink
- Emerging Asian cuisines
- Authenticity
- Conclusions
Chapter 5 Back to basics and nostalgia
- Summary
- Introduction
- The back to basics and nostalgia trend
- The influx of foreign food
- Growth of eating out and fast-food
- Decline in family meal occasions
- Case study - Bisto' s ' Aah Night' campaign
- Provenance / food miles
- Backlash against food safety scares and additives and preservatives
- Value of the natural food and drinks market
- Innovation and NPD
- Key trends
- Tradition and heritage
- The good ole' times
- Homemade style products
- Homemade products
- Helping consumers to cook
- Locally produced products
- Natural products
- Conclusions
Chapter 6 Ethical, Fairtrade, organic and safety
- Summary
- Introduction
- The ethical, Fairtrade, organic and safety trend
- Increased concern for the environment and animal welfare
- Recycling
- Carbon emissions
- Animal welfare
- Increased awareness of world poverty and exploitation
- Food safety scares
- Value of the ethical food and drinks market
- Organic products
- Fairtrade products
- Innovation and NPD
- Key trends
- Biodegradeable packaging
- Responses to food safety scares
- Fairtrade evolution
- Carbon neutral
- Conclusions
Chapter 7 Satisfaction without penalty
- Summary
- Introduction
- The satisfaction without penalty trend
- Obesity levels
- Emphasis on appearance
- Growing popularity of eating out
- Failure of strict diets
- Value of the diet food and drinks market
- Innovation and NPD
- Key trends
- Foods with low / no calories, sugar and fat
- Reducing sugar and fat
- Moving into the mainstream
- Products with nutraceutical benefits
- Hoodia
- Citrimax
- L-carnitine
- Conclusions
Chapter 8 More fun, less boring and energetic
- Summary
- Introduction
- The more fun, less boring and energetic trend
- Rising female employment
- Long working hours and increasing commuting times
- Market value of energy food and drinks market
- Innovation and NPD
- Key trends
- A natural boost
- Long-term vitality
- Having fun
- Conclusions
Chapter 9 Survey results
- Summary
- Introduction
- Defining lifestyle food and drinks
- Health trends
- Ethical, indulgence and convenience trends
- Consumer compromises
- Charging a premium
- Product categories
- Consumer groups
- Companies
- Innovative brands
- Innocent
- Danone
- Conclusions
Chapter 10 Conclusions
- Summary
- Introduction
- Key lifestyle food and drink trends
- Ethical, Fairtrade, organic and safety
- Health, beauty and a positive image
- Key geographical markets
- Key categories
- Opportunities for food and drinks manufacturers
- Index
List of Figures
- Figure 1.1: The complexity and diversity of modern lifestyles
- Figure 1.2: Aspirations in food and drink: beyond nutrition to
self-fulfillment
- Figure 2.3: Percentage share of products launched in each category in the
health, beauty and positive image trend, 2003-2006
- Figure 2.4: Melodian Natural Beauty Ceramide Drink, Snow Collagen
Cheesecake and Danone Essensis
- Figure 2.5: Microfluid Biotechnology' s L' eau Bronzante
- Figure 2.6: Lotte Snow Beauty Sensation Coenzyme Q10 cup ice and Kyodo
First Health and Beauty Custom Coenzyme Q10
- Figure 2.7: Lotte Nature Bio Yogurt Aji, Inaba Shiwa no Bitan functional
beauty drink and WholebakeFlax 9 Bar
- Figure 2.8: Danone Activia, H2Olive Pure Mineral Water and Solution
Sciences Alibi
- Figure 3.9: Percentage share of products launched in each category in the
stress reduction and time management trend, 2003-2006
- Figure 3.10: Blue Cow Relaxation Drinks, GABA Coffee and Meiji Dairies
GABA 100 Yogurt
- Figure 3.11: Flora Omega-3 Plus spread and Focus Blend Organic Coffee
- Figure 3.12: Tilda Rizazz and Quick Cuisine Self-heating Seafood Paella
- Figure 4.13: Percentage share of products launched in each category in the
culture, travel and exploration trend, 2003-2006
- Figure 4.14: Havana Mojito Oven & Grill Sauce and Malibu BBQ Starter Set
- Figure 4.15: Isabella' s Brazilian Flavors - Banana and Açaí,
Guava and Cashew Fruit jams and Global Brands' Ypioca Caipirinha Cocktail
- Figure 4.16: S&B Foods' Wasabi in Tube and Kirin Ichiban Japanese Kirin
Beer
- Figure 4.17: Haddouch Gourmet - Mustapha' s Moroccan Harissa Sauce, Kilifi
Creek Kenyan Sauces and Something South African Cooking Sauces
- Figure 4.18: Pierhead - Max Prime and Albert Heijn Sajoer Boontjes
- Figure 5.19: Percentage share of products launched in each category in the
back to basics and nostalgia trend, 2003-2006
- Figure 5.20: Mrs Beeton' s Rediscovered Ice Creams and Mars American
Heritage Chocolate brand
- Figure 5.21: Coca-Cola 11.8oz glass bottled with twist top and Cadbury' s
Wispa bar
- Figure 5.22: Two Chicks Free Range Liquid Egg Whites and Green' s Apple and
Blueberry Muffins
- Figure 5.23: Casino L' Eau Minerale Mont Blanc and Tarascio Antonino &
Figli Olio Extra Vergine di Oliva
- Figure 5.24: Alnatura Soups and Eat Natural Organic Fruit and Nut bar
- Figure 6.25: The Carbon Trust' s Food Label
- Figure 6.26: Percentage share of products launched in each category in the
ethical, Fairtrade, organic and safety trend, 2003-2006
- Figure 6.27: Life Water' s Belu Mineral Water, Mighty Leaf Tea Company
biodegradable pouch and The Village Bakery compostable bag
- Figure 6.28: Nature' s Promise Natural and Organic foods and Eat Natural bar
- Figure 6.29: Ben & Jerry' s, Tate & Lyle and Rainforest Alliance Certified
logo
- Figure 6.30: Asda' s Respectful eggs, Salt Spring Coffee' s Carbon Cool
Coffee and Icelandic Glacial H2O Carbon Neutral Water
- Figure 7.31: Percentage share of products launched in each category in the
satisfaction without penalty trend, 2003-2006
- Figure 7.32: Wrigley' s Orbit Complete and Xear Spry Xylitol Mints
- Figure 7.33: Pepsi Max and Walkers Baked crisps
- Figure 7.34: Bija Hoodia Slimming Tea and Froodia Health Bars
- Figure 7.35: Leclerc Slimming Mandarin Tea and Cott Beverages' Slim-Lite
Appetite Suppressant Drinks
- Figure 7.36: Mawai Food Corporation Power Bowl Noodles and Meiji Dairies
Margarine
- Figure 8.37: Percentage share of products launched in each category in the
more fun, less boring and energetic trend, 2003-2006
- Figure 8.38: Hobarama Bawl' s Mints and Unilever' s Kibon Guarana Ice Cream
- Figure 8.39: Inko' s White Tea Energy and H3 Enterprises HG7
- Figure 8.40: Kirin Venergy Vegetable Juice Drink, Raw Vitality Himalania
Goji Berry Trail Mix and Müller Vitality yogurts
- Figure 8.41: Lambrini and Cinzano Spritzz Up
- Figure 9.42: Definitions of lifestyle food and drinks
- Figure 9.43: Health related lifestyle trends important for food and drinks
NPD over the next 5 years
- Figure 9.44: Ethical, indulgence and convenience lifestyle trends
important for food and drinks NPD over the next 5 years
- Figure 9.45: Compromises consumers will make in their purchasing and
consumption behaviors over the next 5 years
- Figure 9.46: Premium consumers are willing to pay for products that offer
specific benefits
- Figure 9.47: The importance of lifestyle food and drinks in key categories
over the next 5 years, compared to today
- Figure 9.48: The importance of key consumer groups for lifestyle food and
drink products over the next 5 years
- Figure 9.49: Companies that have the most influence on innovation in
lifestyle food and drinks today, and will have over the next 5 years
- Figure 10.50: Percentage share of products launched in each region, 2003 -
2006
- Figure 10.51: Percentage share of categories in lifestyle products
launched, 2003-2006
List of Tables
- Table 2.1: Over 50' s population in Western Europe & US, (m), 2004-2009
- Table 2.2: Employment rates by gender, (%), Europe & US, 2002-2006
- Table 2.3: Consumer spending on oral beauty supplements, ($m), Europe &
US, 2000-2010
- Table 3.4: Prevalence of major depressive disorder/anxiety in the seven
major markets, 2005
- Table 4.5: International tourist arrivals, (m), 2005-2006
- Table 4.6: UK Population by Ethnic Group, December 2005
- Table 4.7: US Population by Ethnic Group, 2000
- Table 4.8: Foreign population by nationality, Japan, 2000 and 2005
- Table 4.9: The value of eating out, ($bn), Europe & US, 2004-2009
- Table 4.10: Ethnic food retail market, by country ($m), Europe & US,
2004-2009
- Table 4.11: Ethnic food retail market, by category ($m), Europe & US,
2004-2009
- Table 4.12: US & European ethnic food retail market, by cuisine ($m),
1999-2009
- Table 4.13: Europe ethnic food retail market, by cuisine and country (%
value), 2004
- Table 5.14: Natural (excluding organic) food and drink market, by
category, ($m), Europe & US, 2000-2010
- Table 6.15: Value of the organic food and drink market, ($bn), Europe &
US, 2005-2010
- Table 6.16: Value of organic food and drink markets, by key product
markets, ($bn), Europe and US, 2005-2010
- Table 7.17: Prevalence of obesity in the six major markets by age (000s),
2005
- Table 7.18: Adult population on a diet, US vs. EU (% adults), 2004
- Table 7.19: Health club membership, by country, (% population aged 6+),
2002-2008
- Table 7.20: Diet food and drinks market, ($m), Europe & US, 2006-2010
- Table 8.21: Sales of energy food and drinks, ($m), Europe & US, 2001-2011
- Table 9.22: Top 10 innovative lifestyle food and drink brands
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