Opportunities in Nutritional and Functional Daily Dosing: Future trends in beauty, digestive, cardiovascular and bone health food and drinks

Table of Contents

Executive Summary

• Market drivers and issues
• Innovation and NPD
• Future functional trends
• Future marketing trends

Chapter 1 Introduction

• Research methodology
• The daily dosing market defined
• Traditional and contemporary daily dosing
• Report structure

Chapter 2 Market drivers and issues

• Summary
• Introduction
• Changing attitudes towards health
• Health concerns
• Healthy behaviors
• Conclusions
• Prevalence of specific health conditions
• Cardiovascular disorders
  • Dyslipidemia
  • Hypertension
• Overweight and obesity
• Digestive disorders
• Bone health
• Conclusions

Chapter 3 Innovation and NPD

• Summary
• Introduction
• Nutritional versus functional products
• Regional analysis
• Category analysis
• Non-traditional product categories
  • Developments in tea, coffee and cocoa
  • Developments in bakery and confectionery
  • Developments in savory foods
• Conclusions
• Product feature analysis
• Product tag analysis
• Flavor analysis
• Packaging analysis
• Functional daily dosing products
• Company analysis
• Function analysis
• Case study: Taisho Pharmaceutical
• Demographic target group analysis
• Conclusions

Chapter 4 Future functional trends

• Summary
• Introduction
• Digestive health
• Intestinal health
  • Emerging markets
  • Ingredient branding
  • Product line extensions
  • Health extensions
• Improving liver function
• Controlling blood sugar
• Conclusions
• Energy
• Emerging markets
• Recovery drinks
• Conclusions
• Weight management
• Fat burners
• Fat and carb blockers
• Appetite suppressants and satiety promoters
• Conclusions
• Cardiovascular health
• Reducing cholesterol
• Reducing hypertension
• Improving circulation
• Conclusions
• Beauty
• Conclusions
• Oral health
• Conclusions
• The immune system
• Boosting immunity
• Anti-allergenic products
• Blood system functions
• Conclusions
• Bone, joint and muscle health
• Bone health
• Joint health
• Muscle health
• Conclusions
• Emerging functions
• Central nervous system
  • Brain boosting products
  • Relaxing products
  • Stress alleviation products
• Respiratory system
• Eye health
• Conclusions

Chapter 5 Future marketing trends

• Summary
• Introduction
• Targeting demographic groups
• Age groups and function
  • Children
  • Young adults
  • Mid-lifers
  • Seniors
  • The agelessness counter trend
  • Conclusions
• Genders and function
  • Men
  • Women
  • Conclusions
• Using new ingredients
• Conclusions
• Tailoring packaging to occasions
• Compact packaging
• Multipacks
• Conclusions
• Developing marketing communications
• Naming the brand
• Promoting daily usage
• Broadening usage occasions
• Developing cross-promotions
• Conclusions
• Index

List of Figures

• Figure 1.1: Yakult - the traditional functional daily dosing product
• Figure 1.2: New Yakult products
• Figure 2.3: Prevalence (%) of various health conditions, Europe & US, 2005-06
• Figure 3.4: Share of all daily dosing product launches, by region, 2004-07
• Figure 3.5: Share of all daily dosing product launches by category, 2004-07
• Figure 3.6: New soup products
• Figure 3.7: New tea, coffee and cocoa products
• Figure 3.8: New bread and breakfast cereals products
• Figure 3.9: New cookie products
• Figure 3.10: New confectionery products
• Figure 3.11: New dairy foods
• Figure 3.12: New rice, noodle and sauce products
• Figure 3.13: New cooking ingredient products
• Figure 3.14: Coca-Cola daily dose products
• Figure 3.15: Recaldent from Cadbury
• Figure 3.16: Share of targeted daily dosing product launches by type of function, 2004-2007
• Figure 3.17: New Taisho Pharmaceutical products
• Figure 4.18: Ukrainian intestinal health milk
• Figure 4.19: Yoplait with Optibalance intestinal health yogurt
• Figure 4.20: Types of intestinal health drink
• Figure 4.21: Health extensions in intestinal health products
• Figure 4.22: Drinks to improve liver function
• Figure 4.23: Products to control blood sugar
• Figure 4.24: Notable new energy drinks
• Figure 4.25: Energy drinks in emerging markets
• Figure 4.26: Recovery drinks from SSP
• Figure 4.27: Weight management drinks with carnitine
• Figure 4.28: Weight management product with citrus aurantium
• Figure 4.29: Weight management drinks with green tea catechins
• Figure 4.30: Weight management drink with pantothenic acid
• Figure 4.31: Weight management products with fat blockers
• Figure 4.32: Weight management products with carb blockers
• Figure 4.33: Weight management products with glucomannan
• Figure 4.34: Weight management product promoting satiety
• Figure 4.35: Cholesterol reducing dairy foods with plant sterols
• Figure 4.36: Cholesterol reducing dairy drinks with plant sterols
• Figure 4.37: Cholesterol reducing drinks with amino acids and chitosan
• Figure 4.38: Hypertension reducing drinks
• Figure 4.39: Circulation improving products
• Figure 4.40: Beauty products with collagen peptide
• Figure 4.41: Beauty products with hyaluronic acid
• Figure 4.42: Beauty products with zinc and royal jelly
• Figure 4.43: Beauty products with CoQ10
• Figure 4.44: Danone Essensis
• Figure 4.45: Oral health confectionery
• Figure 4.46: Ezaki Glico oral health confectionery
• Figure 4.47: Immunity boosting products
• Figure 4.48: Anti-allergenic products
• Figure 4.49: Anti-inflammatory and anemia controlling products
• Figure 4.50: Bone health milks
• Figure 4.51: Joint health products
• Figure 4.52: Muscle health drink
• Figure 4.53: Brain function drinks
• Figure 4.54: Relaxation products
• Figure 4.55: Stress reducing products
• Figure 4.56: Respiratory system product
• Figure 4.57: Eye health product
• Figure 5.58: Daily dose products for children
• Figure 5.59: Daily dose products for young adults
• Figure 5.60: Daily dose products for mid-lifers
• Figure 5.61: Daily dose products for seniors
• Figure 5.62: Products marketed as ageless
• Figure 5.63: Daily dose products for men
• Figure 5.64: Daily dose products for women
• Figure 5.65: Fruit to Spoon
• Figure 5.66: General health vegetable drink
• Figure 5.67: Takara Bio general health drinks with plant extracts
• Figure 5.68: General health drinks with soy derivatives
• Figure 5.69: General health drinks with fluoride, vinegar and LGG
• Figure 5.70: Compact energy drink
• Figure 5.71: Compact confectionery
• Figure 5.72: Water in easy-to-carry bottles
• Figure 5.73: Products packaged for different occasions
• Figure 5.74: Yogurt drink in a weekly supply
• Figure 5.75: Products whose names encourage daily consumption
• Figure 5.76: Products promoting daily usage
• Figure 5.77: Products that encourage morning consumption
• Figure 5.78: Products that highlight their use on a range of occasions
• Figure 5.79: Lipovitan energy drinks
• Figure 5.80: Products with cross-promotional potential

List of Tables

• Table 1.1: The changing daily dosing market
• Table 2.2: Sales of OTC medicines, Europe & US, ($m), 2006-2010
• Table 2.3: Sales of nutritional supplements, Europe, US & Japan, ($m), 2002-2006
• Table 2.4: Sales of functional dairy products, Europe & US, ($m), 2001-2011
• Table 2.5: Sales of soft drinks with medicinal or physiological properties, Europe, US & Japan, ($m), 2006-2011
• Table 2.6: Prevalence of dyslipidemia, Europe, US & Japan, 2006-2012
• Table 2.7: Prevalence of hypertension, Europe, US & Japan, 2006-2012
• Table 2.8: Prevalence (%) of adult overweight and obesity, Europe & US
• Table 2.9: Prevalence (#) of overweight and obesity, Europe & US, 2005
• Table 2.10: Prevalence of overweight by age, Europe & US, 2005
• Table 2.11: Prevalence of obesity by age, Europe & US, 2005
• Table 2.12: Prevalence of irritable bowel syndrome, Europe, US & Japan, 2005-2010
• Table 2.13: Prevalence of osteoporosis in the over 50s
• Table 3.14: Share of daily dosing product launches by type and region, 2004-07
• Table 3.15: Share of all daily dosing product launches by category (nutritional vs. functional), 2004-07
• Table 3.16: Share of all daily dosing product launches, by product tag, 2005-2007
• Table 3.17: Share of all daily dosing product launches, by flavor, 2005-2007
• Table 3.18: Share of all daily dosing product launches by packaging type, 2005-07
• Table 3.19: Ranking of global companies in descending order of new functional daily dosing product launches, 2004-07
• Table 3.20: Ranking of non-Japanese companies in descending order of new functional daily dosing product launches, 2004-07
• Table 3.21: Share of targeted daily dosing product launches by number of functions, 2004-2007
• Table 3.22: Share of functional daily dosing product launches by whether demographically targeted, 2004-2007
• Table 3.23: Share of targeted daily dosing product launches by age, 2004-2007
• Table 3.24: Share of targeted daily dosing product launches by gender, 2004-2007
• Table 4.25: The possible future evolution of functional daily dosing products
• Table 5.26: Daily dosing products targeted at different age groups by function