Abstract
A growing number of products in the food and drinks sector are being marketed
as providing consumers with immune health and vitality benefits. These
products are designed to help individuals cope with the stresses and strains
of modern life. Products claim to protect and defend the immune system, help
maintain vitality and inner balance, and reduce or alleviate stress levels.
There is a growing perceived need for food and drink that can meet these
requirements, linked to an increasing prevalence of autoimmune diseases in
leading economies and more consumers looking to reduce stress experienced on a
daily basis. Promoting Immune Health and Vitality is a new management report
published by Business Insights that analyzes the growing importance of immune
health and vitality products. Analysis is centered on key brands and how these
are meeting the more advanced demands of today' s consumers within an
increasingly crowded market for food and drink with positive health benefits.
Identify key trends within immune health and vitality product marketing and
assess the potential for these trends to develop with this new report.
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