Promoting Immune Health and Vitality: Emerging opportunities, ingredients and innovations in food and drinks

Table of Contents

Executive Summary

• Market drivers and growth opportunities
• Innovation and NPD
• Key trends in immune health and vitality
• Conclusions

Chapter 1 Introduction

• Research methodology
• The immune health and vitality market defined
• Report structure

Chapter 2 Market drivers and growth opportunities

• Summary
• Introduction
• The prevalence of autoimmune diseases
• The issue of stress
• Market development

Chapter 3 Innovation and NPD

• Summary
• Introduction
• Innovation by positioning
• Innovation by product category
• Regional analysis
• Product tag and flavor analysis
• Product tags
• Flavor trends
• Innovation profiles of key companies
• Danone
• Coca-Cola
• Kraft Foods

Chapter 4 Key trends in immune health and vitality

• Summary
• Introduction
• Trends in active ingredient use
• The wide range of active ingredients
• Developing ingredient use
  • Probiotics and prebiotics
  • Antioxidants
  • Glucosamine
• Stress reduction
  • GABA
  • Theanine and other anti-stress ingredients
• Targeting by age and sex
• Products for older consumers
• Cultivating female consumers
• Targeting children
• Developing needs-specific ranges

Chapter 5 Conclusions

• Summary
• Introduction
• SWOT analysis
• Demand for immune health and vitality products
• Product development
• Ingredient development
• Outlook
• Index

List of Figures

• Figure 2.1: Extent to which consumers have taken active steps to reduce stress levels over the past year (%), US & Europe, 2006
• Figure 3.2: Percentage share of immune health and vitality products launched, by positioning, 2004-2008
• Figure 3.3: Percentage of immune health and vitality products launched in each category, 2004-2008
• Figure 3.4: Percentage of immune health and vitality products launched, by category, 2004-2008
• Figure 3.5: Percentage share of immune health and vitality products launched, by region, 2004-2008
• Figure 3.6: La Serenisima Actimel and DanActive Weekly Pack
• Figure 3.7: Minute Maid Enhanced Juice, Cell Defence and Anti-Ox, Diet Coke Plus Vitamins and Dasani Plus
• Figure 3.8: Kraft Post LiveActive and On The Go drink mixes
• Figure 4.9: Nestlé LC1 Protection, Nurture Milk, Kashi Vive, Parmalat WellB
• Figure 4.10: Minute Maid Active and Hansen' s Fizzit with glucosamine
• Figure 4.11: Japanese GABA-enriched products
• Figure 4.12: Yakult Lemoria, Aqua Therapy Minaqua, Nestlé Club
• Figure 4.13: Aohata green perilla dressing and Calpis Fine Support Smooth Walkin
• Figure 4.14: Luna and YoMommy
• Figure 4.15: Dannon Danimals, Capri Sun Juice Drink, Y Water Wellness Waters, Crayons Fruit Juice Drink, Balance Water for Children
• Figure 4.16: Rachel' s Vitality, Fruit2O Immunity, Dole Wildly Nutritious, Spava Fortified Coffee, Barilla Alixir
• Figure 5.17: SWOT analysis of immune health and vitality sector

List of Tables

• Table 2.1: Estimated prevalence of autoimmune-related diseases in the seven major pharmaceutical markets, 2006
• Table 2.2: Functional food & drink market value ($m), Europe and US, 2001-2011
• Table 2.3: Sales of energy food and drinks, ($m), Europe and US, 2001-2011
• Table 3.4: Top 15 product tags on immune health and vitality products launched, 2005-2008
• Table 3.5: Top 15 flavors in immune health and vitality products launched, 2005-2008
• Table 4.6: Key immune health and vitality ingredients and positioning
• Table 4.7: New generation of needs-specific functional food and drink ranges