Trends in Ethical and Sustainable Packaging: Innovation by product category

Table of Contents

Executive Summary

• Introduction
• Market drivers in ethical packaging
• Innovation and NPD
• Key trends
• Conclusions

Chapter 1 Introduction

• Summary
• Introduction
• What is ethical and sustainable packaging?
• Drivers and resistors
• Packaging types
• Packaging materials
• Eco brands versus large multinationals
• The scope of the report

Chapter 2 Market drivers of ethical packaging

• Summary
• Introduction
• Retailers
• Wal-Mart
• Tesco
• Kroger and Co
• Costco
• Schwarz group/Lidl
• Conclusion
• Food and drink manufacturers
• Nestlé
• PepsiCo
• Other manufacturers
• Consumers
• Ethical packaging innovations
• Premium pricing for ethical and sustainable packaging
• Regulatory issues
• Europe
• US
• Japan and Asia-Pacific
• Ethical logos and labeling

Chapter 3 Innovation and NPD

• Summary
• Introduction
• Category analysis
• Alcoholic drinks
• Soft drinks
• Bakery and cereals
• Other categories
• Regional analysis
• Europe
• North America
• Japan
• Packaging material analysis
• Plastic
• Glass
• Paperboard and cardboard
• Aluminum

Chapter 4 Key trends

• Summary
• Introduction
• Key ethical packaging innovations
• Package tag analysis
• Recyclable
• Recycled materials
• Reduced and lightweight packaging
• Biodegradable
• Bioplastics
• Corn based packaging (PLA)
• Innovative ethical packaging
• Nanotechnology
• Edible packaging

Chapter 5 Conclusions

• Summary
• Introduction
• Investing in ethical packaging
• Ethical packaging usage
• By category
• By region
  • Europe
• Labeling and marketing
• Risk versus reward
• Index

List of Figures

• Figure 1.1: Emergence of the ethical trend
• Figure 1.2: Drivers and resistors of ethical and sustainable packaging
• Figure 1.3: Innovation in ethical packaging
• Figure 1.4: Analysis of packaging materials
• Figure 2.5: Key ethical players' initiatives and restrictors
• Figure 2.6: alexipack packaging
• Figure 2.7: Importance of drivers in influencing consumers to purchase ethically packaged goods
• Figure 2.8: Ethical packaging innovations in order of their importance for consumers over the next 5 years
• Figure 2.9: How much of a premium are consumers willing to pay for products with an ethical positioning?
• Figure 2.10: Packaging recycling symbols and logos
• Figure 3.11: Food and drinks launched in ethical packaging, by category, 2004-2007
• Figure 3.12: Purus Vodka and Vinissimo Primitivo Italian Red Wine
• Figure 3.13: Reduced packaging - Diet Coke
• Figure 3.14: Belu Mineral water
• Figure 3.15: Envirokids Organic Cereal
• Figure 3.16: In which product category is ethical packaging innovation likely to have the most impact on NPD?
• Figure 3.17: Food and drinks launched in ethical packaging, by region, 2004-2007
• Figure 3.18: Cereal Partners Shredded Wheat
• Figure 3.19: Pocari Sweat
• Figure 3.20: Innocent 100% recycled PET
• Figure 3.21: Ventisquero Clasico wine and 360 Vodka
• Figure 3.22: Aqua Planet
• Figure 4.23: Comparison of ethical packaging innovations
• Figure 4.24: Bombay Organic Ready to Drink Tea
• Figure 4.25: Heinz aluminum can
• Figure 4.26: All Natural Seafood Company Jumbo White King Prawns
• Figure 4.27: Good organic spring water
• Figure 5.28: Uptake of ethical packaging globally
• Figure 5.29: Uptake of ethical packaging in Europe
• Figure 5.30: Valvert Eau Minerale - Bouteille Fabrique avec du Plastique Recycle
• Figure 5.31: Risk versus reward of each ethical packaging type

List of Tables

• Table 2.1: Top 15 global food retailers' ethical packaging policies
• Table 2.2: Ethical packaging survey
• Table 2.3: Top 15 food and drink manufacturers CSR
• Table 2.4: Top 10 ethical food and drink manufacturers
• Table 2.5: Importance of drivers in influencing consumers to purchase ethically packaged goods
• Table 3.6: Food and drinks launched in ethical packaging, by packaging material, 2004-2007
• Table 4.7: Food and drinks launched in ethical packaging, by claim, 2004-2007
• Table 5.8: Ethical packaging innovations by category
• Table 5.9: Claims found on ethical and sustainable packaging