Abstract
The global healthy food market is growing in value and volume year-on-year
driven by rising levels of diet-related illnesses such as obesity, type-2
diabetes and cardiovascular disease; as well as consumer interest in
nutrition, and technological advances in the ingredients industry. Healthy
confectionery would have been something of an oxymoron just a few years ago;
traditionally representing the indulgence rather than health trend. However,
as the industry and consumers have become increasingly health-conscious, the
development of healthy confectionery has become an imperative NPD strategy to
avoid a steady and inevitable decline in sales. Indulgence and Health in
Confectionery is a new management report published by Business Insights that
examines the strength of the major health related confectionery categories
across geographies and also outlines some emerging category opportunities.
Assess the trends to understand future direction of the market and plan NPD
strategies with this new report.
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