Web 2.0 and The Enterprise: Strategies to maximize new opportunities towards Web 3.0

The phrase - Web 2.0- has come to stand for a new wave of Internet applications, technologies and services that have emerged over the last few years. While there is much debate in the industry about the nature of Web 2.0 and an exact definition of the term, there is no denying that the services and technologies it has engendered are becoming deeply entrenched in the consumer world. Indeed, many of today- s Internet-savvy consumers - particularly in the 18-34 age bracket - are as comfortable with social networking, blogging and twittering as they are with using the telephone or writing an email. The focus of - The impact of Web 2.0 on the enterprise- report is how the underlying concepts behind Web 2.0 - and the technologies and services it enables - are filtering into the corporate world.