Ethical and Wellness Food and Drinks for Kids: Key product trends and manufacturer strategies

Table of Contents

• Introduction
• Healthy food and drinks for kids
• Indulgent food and drinks for kids
• Convenient food and drinks for kids
• Ethical food and drinks for kids
• Conclusions

• Summary
• Introduction
• The kids' market
• Population
• Spend on kids' food and drinks

• Purchasing habits
• Parents
• Kids
  • Kids getting older younger
  • Kids' influence increases
  • Levels of pocket money are increasing
• Changing influence

• Summary
• Introduction
• Mental and physical health
• Key trends

• Natural and additive free
• Wellness
  • Mental health
  • Low and light
  • Immunity
  • Digestive health
• Functional
  • Bone health
  • Heart health

• Key categories
• Soft drinks
• Bakery and cereals
• Confectionery

• Summary
• Introduction
• Indulgent food and drinks for kids

• Key trends
• Upscale
• Gourmet
• Treat

• Key categories
• Confectionery
• Soft drinks

• Summary
• Introduction
• Convenient food and drinks for kids

• Key trends
• Ready to eat/on-the-go
• Lunchbox
• Instant
• Ready meals

• Key categories
• Soft drinks
• Bakery and cereals

• Summary
• Introduction
• Ethical food and drinks for kids

• Key trends
• Food quality
  • Organic
  • Free-from
• Safe / non-GM
• Environmental concerns
  • Local sourcing

• Key categories
• Bakery and cereals
• Snacks
• Ready meals

• Summary
• Introduction
• Purchasing decisions
• Kids
• Parents

• The key trends
• Health
• Indulgence
• Convenient
• Ethical
• Index

List of Figures

• Figure 1.1: Kids' food choices
• Figure 1.2: Factors driving parents' purchasing habits
• Figure 1.3: Kraft Dairylea Lunchables Lunch Kit - Monster Pack
• Figure 1.4: Unilever Amaze Brainfood
• Figure 1.5: Factors affecting kids' purchasing decisions
• Figure 1.6: Kids getting older younger
• Figure 1.7: Percentage of under 17' s that own mobile phones in Europe, 2005
• Figure 1.8: Influence of children on food purchasing decisions as they get older
• Figure 2.9: Mental and physical health problems affecting kids
• Figure 2.10: Health and wellness in kids' food and drinks
• Figure 2.11: Healthy kids' food and drinks launched globally, by trend, 2005-2008
• Figure 2.12: Ella' s Kitchen Organic Fruit Smoothie - The Purple One
• Figure 2.13: Happybites Frozen Kids Meal - Fish Bites, Sparky- For Growing Kids Juice and Nestle Munch Bunch Yogurt
• Figure 2.14: Y Water Wellness Water - Brain; Immune; Muscle; Bone
• Figure 2.15: Cascadian Farm Clifford Crunch Organic Whole Grain Oat Cereal and Bio-K Plus CL1285 Liquid Supplement Drink
• Figure 2.16: Pfanner Active Family drink
• Figure 2.17: EatWellStayHealthy Kids Chicken Breast Nuggets
• Figure 2.18: Kids' healthy food and drinks launches, by category, 2005-2008
• Figure 2.19: Soft drink purchases; parents versus kids
• Figure 2.20: Sanrio Hello Kitty DrinkTastic Juice Drink Box
• Figure 2.21: Frosties and Reduced Sugar Frosties
• Figure 2.22: Chupa Chups Lollipop with calcium
• Figure 3.23: Indulgent food and drinks for kids
• Figure 3.24: Kids' indulgent food and drinks launched, by trend, 2005-2008
• Figure 3.25: Demeter' s Pantry Greek Raw Honey Nut Spread
• Figure 3.26: Bottlegreen Junior Natural Premium Cordial
• Figure 3.27: Dip Pops Gourmet Lollipop and Creamy Dip
• Figure 3.28: Little dish custard desert
• Figure 3.29: Kids' indulgence food and drinks launches, by category, 2005-2008
• Figure 3.30: Pirate' s Gold Sugar Free Gold Coins Milk Chocolate Candy
• Figure 3.31: Akta Vite Chocolate Milk
• Figure 4.32: Convenient food purchase drivers for kids and parents
• Figure 4.33: Convenient food and drinks for kids launched, by trend 2005-2008
• Figure 4.34: FrescoSnack GS Disney Fruit Snack
• Figure 4.35: Schneider' s Smart Lunch Meal Kit Combo - Bagel; Chicken Fajita; Chicken Taco; Pepperoni Pizza
• Figure 4.36: Ouhlalal c' est Bon Buddy Fruits Pure Blended Fruit to Go - Apple
• Figure 4.37: FruitBu Organic Smoooshed Fruit Fruit Sploooshers
• Figure 4.38: Miniscoff Organic Meals for Children; Organic Planet Spaghetti
• Figure 4.39: Kids' convenient food and drinks launches, by category, 2005-2008
• Figure 4.40: Robinsons Fruit Shoot 100% Fruit Juice - Orange; Apple; Apple & Blackcurrant
• Figure 4.41: Breakfast Breaks 3-in-1 Cereal Bowl, Juice & Snack Set
• Figure 5.42: Factors driving parents to purchase ethical food and drinks for kids
• Figure 5.43: Kids' ethical food and drink launches, by trend, 2005-2008
• Figure 5.44: RDA Organic Squeeezy Juice - Mango, Apple & Orange
• Figure 5.45: Innocent Pure Fruit Smoothie - Strawberry, Blackberry and Raspberry
• Figure 5.46: Oberweis Reduced Fat Milks
• Figure 5.47: Kids' ethical food and drinks launches, by category, 2005-2008
• Figure 5.48: Earth' s Best Organic On-The-Go O' s Cereal and Doves Farm Chocolate Stars Organic Cereal
• Figure 5.49: Snikiddy Snacks Organic Baked Corn Puffs Sharing Pack and Kid' s Organic Food - Keerunch!
• Figure 5.50: Kids Organic Frozen All Natural
• Figure 6.51: Kraft Lunchables - 2001 and 2007
• Figure 6.52: Claims on packaging - parents versus kids 2007-2008
• Figure 6.53: Aspiration/insecurity in parents
• Figure 6.54: Kids' food and drinks launched, by key trend, 2005-2008

List of Tables

• Table 1.1: Population of 5-9 year olds in Europe and the US (m), 2006 -2011
• Table 1.2: Population of 10-13 year olds in Europe and the US (m), 2006 -2011
• Table 1.3: Per capita spend on kids' food and drinks in Europe and US ($), 2007
• Table 1.4: Factors driving parent and kids purchasing decisions
• Table 1.5: 5-9 & 10-13 year olds sources of discretionary income ($ per week), Europe and US, 2001-2011
• Table 2.6: Prevalence of ADHD in the seven major markets (' 000), 2008
• Table 2.7: Obese and overweight children (5-13 year olds) in Europe and US (%), 2002-2012
• Table 2.8: Self-regulatory initiatives on marketing to kids in the top 10 food and drinks companies
• Table 5.9: Organic food and drinks market value in Europe and US ($m), 2002-2012
• Table 6.10: Top 10 product tags on food and drinks products launched that were targeted at kids, 2005-2008