Abstract
The women' s health market has traditionally been focussed on weight control
and pregnancy. However, scientific advances in gender-specific nutrition,
applications of new and existing ingredients and a fragmenting market, have
led to new and emerging opportunities in women' s health. Such opportunities
include targeting specific life-stages including menopause and ageing, and
building brands that create an emotional attachment with the individual
female. Women' s Health in Food and Drinks is a new report by Business Insights
that analyzes the latest clinical research, sales and epidemiological data to
underpin growth opportunity and potential of healthy food and drinks for
women. It analyzes the latest product developments to determine new areas of
innovation and best-practice marketing strategies in the weight control and
beauty, menopause and bone health and pregnancy and urogenital trends. Develop
more effective innovation strategies for targeting women using this new
report' s analysis of trends in NPD.
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