Abstract
The delivery of TV is undergoing one of the biggest transformations in its
history, driven by technological innovation and changing consumer habits. Over
the next few years, the entire broadcast market will make the push from analog
broadcast to digital services. The transition from analog free-to-air (FTA)
services - such as those received over an aerial - to digital terrestrial
television (DTT) and free satellite will be a major leap forward for providing
digital TV to the public. IPTV is one of the latest digital TV platforms to
emerge and in this report we examine the market for IPTV in detail. The
Emerging TV Models report also examines another emerging TV platform: mobile
TV. For both TV models, we examine the market drivers that gave rise to them,
the impact of their arrival on existing services and providers, their likely
market growth and the future development of both sectors. Throughout, we draw
on case studies and best practices of success stories to highlight leading
vendors in both industries; in addition,the final chapter examines the vendor
landscape in closer detail. Although very different in scope and offering,
what' s clear for both emerging TV models is that they have disrupted the
traditional order and are not going away any time soon.
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