Innovation in Weight Management: Novel ingredients, regulatory challenges and go-to-market strategies

Abstract

Despite the current economic crisis, the weight management market will continue to expand in line with increasing levels of obesity worldwide. A surge in regulatory policies surrounding the marketing of weight management foods requires manufacturers to substantiate all associated claims with comprehensive scientific evidence including controlled clinical trials. Innovation in Weight Management: Novel ingredients, regulatory challenges and go-to-market strategies' is a new ingredients report published by Business Insights that provides a unique analysis of the regulatory frameworks in Europe and US in relation to weight management products, and how this will impact the category in the next five years. The analysis also provides a framework to enhance process management in this area and guidance on launching successful weight management ingredients, both in dietary supplements, and food and drinks.