Table of Contents
Executive summary
- Understanding globesity
- Regulatory challenges & opportunities in weight management
- Market forecasts
- Branded ingredient options for weight management
- Novel ingredients and future applications
Chapter 1 Understanding globesity
- Summary
- Introduction
- Obesity in the US
- Obesity in the US
- Children and teens
- Obesity in Europe
- The financial impact of obesity
- Financial burden in the US
- Financial burden in the EU and UK
- Weight management: consumer insights
- Advertising and weight management - protecting the consumer
- Weight management: science and application
- Satiety
- Thermogenesis
- Absorption
- Stimulants
- Metabolic modifiers
- Others
Chapter 2 Regulatory challenges & opportunities in weight management
- Summary
- Introduction
- Regulation in Europe
- EFSA and weight management
- Pierre Fabre Demo Cosmetique
- Analysis of EFSA' s rejection of PDFC' s health claim
- EASA: the hidden code
- What is self regulation?
- What are SROs?
- What does an SRO do?
- When self regulation fails
- ASA and the CAP code - Focusing on the UK
- Regulation in the US
- FDA and weight management
- Conclusions: opportunities and challenges within the regulatory framework
- GlaxoSmithKline
- FDA publishes final guidance on substantiation of health claims
- FTC cracks down on endorsements
- Opportunities for manufacturers
Chapter 3 Market forecasts
- Summary
- Introduction
- Market value
- US
- EU and US combined market analysis
- Europe
- Market forecasts
- Conclusions
Chapter 4 Branded ingredient options for weight management
- Summary
- Introduction
- Branded product market research
- Summary of analysis
- Advantra Z
- What is it?
- How does it work?
- Science behind the product
- Product application
- L-Carnipure
- What is it?
- How does it work?
- Science behind the products
- Product application
- CafeVerdex
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
- Chromax
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
- Product application
- Cinnulin PF
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product applications
- Citricoma
- What is it?
- Science behind the products
- Micro-analysis
- Product application
- SuperCitrimax
- What is it?
- How does it work?
- Science behind the products
- Product application
- Fibersol-2
- What is it?
- How does it work?
- Science behind the product
- Product application
- ForsLean
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Fucothin
- What is it?
- How does it work?
- Science behind the product
- GlucoFit
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- JamboLean
- What is it?
- How does it work?
- Science behind the product
- Loquoro Plus
- What is it?
- How does it work?
- Science behind the product
- Neopuntia
- What is it?
- How does it work?
- Science behind product
- Product application
- Phase 2
- What is it?
- How does it work?
- Science behind the products
- Product application
- Phospholean
- What is it?
- How does it work?
- Science behind the product
- Product application
- Micro-analysis
- PinnoThin
- What is it?
- How does it work?
- Science behind the product
- Product application
- Prolibra
- What is it?
- How does it work?
- Science behind the product
- Product application
- Razberi-K
- What is it?
- How does it work?
- Science behind the product
- Product application
- Relora
- What is it?
- How does it work?
- Science behind the product
- Product application
- Sinetrol
- What is it?
- How does it work?
- Science behind the product
- Product application
- Slendesta
- What is it?
- How does it work?
- Science behind the product
- Product application
- Teavigo
- What is it?
- How does it work?
- Science behind the products
- Product application
- Tonalin
- What is it?
- How does it work?
- Science behind the products
- Product application
- Viscofiber
- What is it?
- How does it work?
- Science behind the product
- Product application
- 7-Keto
- What is it?
- How does it work?
- Science behind the products
- Product application
Chapter 5 Novel ingredients & future applications
- Summary
- Introduction
- Phenylethylamine
- Active & mechanism
- Conclusions on efficacy
- Product application
- Banaba (Corosolic acid)
- Active & mechanism
- Conclusions on efficacy
- Product application
- Cassia Nomame
- Active & mechanism
- Conclusions on efficacy
- Product application
- Catalpic acid (Catalpa ovate, CLA)
- Active & mechanism
- Conclusions on efficacy
- Cichorium intybus (Chicoric acid)
- Active & mechanism
- Conclusions on efficacy
- Choline L-Bitartrate
- Active & mechanism
- Conclusions on efficacy
- Product application
- Cissus Quadrangularis (CQR)
- Active & mechanism
- Conclusions on efficacy
- Product application
- Evodiamine
- Active & mechanism
- Conclusions on efficacy
- Product application
- Green coffee bean extract (GCBE) & Chlorogenic acid
- Active & mechanism
- Conclusions on efficacy
- Product application
- Hordenine (Barley extract)
- Active & mechanism
- Conclusions on efficacy
- Product application
- Nopal cactus/ Prickly pear cactus
- Active & mechanism
- Conclusions on efficacy
- Product application
- N-oleoyl-phosphatidyl-ethanolamine (NOPE)
- Active & mechanism
- Conclusions on efficacy
- Product application
- Omega-3
- Active & mechanism
- References
- Conclusions on efficacy
- Potato Extract
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
Chapter 6 Conclusions
- Summary
- Introduction
- Successful strategies in weight management
- Differentiate your product
- Promote a clear brand message
- Use efficacious ingredients
- Target consumers with a value proposition
- The end of dieting?
- Key ingredients
- Sensation based marketing
- Is the future ultra-niche?
- Co-operative relationships the key to success
- Index
List of Figures
- Figure 1.1: Prevalence and growth of obesity in the US
- Figure 1.2: Regional variation in prevalence of obesity (BMI > 30kg/m2) in
Europe (a = men b = women)
- Figure 1.3: Proportion of overweight and obese children in the EU-25, 2006
and 2010 projections (ages 5-17 years)
- Figure 1.4: Obesity levels in men and women in the UK from 2003 to
predicted values for 2010 (people m)
- Figure 1.5: Obesity prevalence among children aged 2 to 15, 1995 to 2006
- Figure 1.6: IFIC Survey results 2008
- Figure 1.7: The most common consumer health concerns in order of importance
- Figure 1.8: Prevalence of unsubstantiated product claims across all media
- Figure 1.9: Breaches of the Committees of Advertising Practice code of
advertising
- Figure 1.10: Breakdown of sales by product profile for PepsiCoa and
Danoneb 2000 and 2005
- Figure 2.11: Elancyl weight control range from Pierre Fabre Dermo
Cosmetique (PFDC)
- Figure 3.12: % share of weight control products launched in food, drinks &
supplements in US, 2005-2008
- Figure 3.13: Percentage share of weight control products launched, by
function, in the US 2005- 2008
- Figure 3.14: Weight control foods, drinks and supplements launched, as a
share of total food, drink & supplement launches in Europe & US, 2005 - 2008
- Figure 3.15: Percentage share of weight control products launched, by
function, in Europe 2005- 2008
- Figure 4.16: BioLean II from Wellness International Network Ltd
- Figure 4.17: BeauShape from Alife International
- Figure 4.18: Chromax from Iceland Health
- Figure 4.19: CinnaBetic II from Hero Nutritional Products, LLC
- Figure 4.20: Citricoma from Herbal Powders corp
- Figure 4.21: Skinny water from Skinny Nutritional Corp
- Figure 4.22: Clean n' Lean Phase 1 containing fibersol-2
- Figure 4.23: Fucothin from Garden of Life
- Figure 4.24: GlucoFit from PureGels Natural Supplements
- Figure 4.25: JamboLean from NSI
- Figure 4.26: Veloutes (Cream Soups) from Gayelord Hauser Minceur
- Figure 4.27: Carb Intercept from Natrol Inc
- Figure 4.28: Phospholean from Chemi nutra
- Figure 4.29: Naturally Gorgeous from Naturally Drinks
- Figure 4.30: GenaSlim from New Country Life
- Figure 4.31: Proven Slim Relora PSP from Dr John Tickell' s trim shot
- Figure 4.32: Lipotrol Ultra from Abbe Roland s.r.l.
- Figure 4.33: Slendesta from Smart city
- Figure 4.34: Fitrum from Herbs and Nature Corporation (Philippines)
- Figure 4.35: Fiber Slim from Nutraceutical Sciences Institute (NSI)
- Figure 4.36: Lean System 7 from iSatori global technologies
- Figure 5.37: Dren from Maximum Human Performance Inc
- Figure 5.38: All One weight loss formula & GlucoPress
- Figure 5.39: Cheaters relief from BSN inc
- Figure 5.40: Skinny mini launched in 2006 from naturesplus.com
- Figure 5.41: Trimform from Iomedix Development International
- Figure 5.42: K-Trim from Total Health Inc
- Figure 5.43: Kona Organic Green Coffee Bean Extract Spray from
www.ecoideas.ca
- Figure 5.44: Lipo-6 from Nutrex Research Inc
- Figure 5.45: Proactol from Proactol Ltd
- Figure 5.46: Easy control from Naturale Oy
- Figure 6.47: Optimel control (Campina) ' Helpt minder tee ten' or ' Helps
you eat less'
- Figure 6.48: Danone' s shape and expert brand
List of Tables
- Table 1.1: Projected direct health-care costs, in bns of dollars
attributable to overweight and obesity for US adults: 2000-2030.
- Table 1.2: Aggregate medical spending, in bns of dollars, attributable to
overweight and obesity, by insurance status and data source, 1996-1998
- Table 1.3: Health services costs at current prices and predictions for
2015, 2025, and 2050
- Table 3.4: Diet food and drink market, Europe and the US ($m), 2006-2010
- Table 4.5: Summary of research assessment of branded ingredients
- Table 4.6: Analysis of products efficacy of branded weight loss
ingredients bases on peer reviewed publication 2009
- Table 4.7: Mechanism of action for branded ingredients
- Table 5.8: Mechanism of action - Novel ingredient applications
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