Abstract
The global bakery and cereals market is predicted to value $364bn by 2012.
This expansion is being driven by fast growth markets such as China and India.
The European and North American markets are now highly mature and low growth,
and bakery and cereals have reached a level of saturation in many markets. To
counter both this and the high levels of private label saturation, bakery and
cereals manufacturers are attempting to differentiate their brands, especially
in growth areas such as healthy and convenient bakery products. Ownership of a
niche segment or proprietary ingredients is a key way bakery and cereals
manufacturers can add value to their products and increase their market share.
' Innovation and Market Drivers in Bakery and Cereals: Fast growth markets and
strategies for adding value' is a new management report published by Business
Insights that analyzes key trends in the bakery and cereals market and
forecasts future growth opportunities. This report provides a detailed
examination of the bakery and cereals market by region, category and maturity
to provide unique insights into the factors shaping the market now and in the
future.
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