Innovation and Market Drivers in Bakery and Cereals: Fast growth markets and strategies for adding value

Table of Contents

Executive summary

• Market drivers
• Emerging bakery and cereals markets
• Innovation and NPD in bakery and cereals
• Key trends

Chapter 1 - Introduction

• The bakery and cereals market
• Scope of the report
• Report structure

Chapter 2 - Market drivers

• Summary
• Introduction
• Increase in raw material prices
• Private label
• High levels of disposable income
• Changes in working patterns
• Drive for personalization
• Legislation
  • Article 13
  • Reduction of sugar, salt and fat
  • Nutritional labeling
• Ageing population

• Adding value

• Maturity and traditionalism

Chapter 3 - Emerging bakery and cereals markets

• Summary
• Introduction

• Market value
• By category
  • Bread and rolls
  • Cakes and pastries
  • Cookies
  • Breakfast cereals
  • Morning goods
  • Crackers
• By region
  • Emerging markets
  • Brand shares

Chapter 4 - Key trends

• Summary
• Introduction

• Health
• Weight management
  • Satiety
• Heart health
• Bone health and osteoporosis
• Oat based products
• Plant sterols and stanols

• Convenience
  • Food intake reduction or portion control

• Ethical
• Locally sourced food
  • Ecofriendly packaging

• Indulgent
• Premiumization, upscale, gourmet
  • Healthy indulgence, �gguilt free�h indulgence
  • Chocolate
  • Superfruit

Chapter 5 - Innovation and NPD in bakery and cereals

• Summary
• Introduction
• Growth of bakery and cereals NPD

• Category analysis
• Bakery snacks
• Bread
• Cakes mixes
• Cereals
• Cookies
• Crackers
• Other baking mixes
• Pastries and baked products

• Regional analysis
• The key regions

• Innovative bakery and cereals
• Innovation in formulation
  • Unusual ingredients and flavors
  • Differentiated texture combinations that enhance taste
  • Personalized nutrition
  • Energy infused food
• Innovation in packaging
  • Convenient packaging
  • Shelf-life increasing packaging
  • Eco-friendly packaging
• Innovation in positioning
  • Meal replacement positioning
  • Kids

• Leading tags on bakery and cereals

• Leading flavors in bakery and cereals

Chapter 6 - Conclusions

• Summary
• Introduction

• Adding value
• Health
  • Opportunities for ingredient manufacturers
• Indulgence
  • Flavors
  • Personalization

• Finding the right strategy

• Index

List of Figures

• Figure 2.1: Factors driving the bakery and cereals market
• Figure 2.2: U.S. and foreign wheat prices ($ per metric ton), 2003-2009
• Figure 2.3: Bakery and cereals overall market and private label growth (%) 2002-2007
• Figure 2.4: EU retail spend as % of total consumer expenditure, 2002 & 2007
• Figure 2.5: Nestle Cereal product Guideline Daily Amount (GDA) label
• Figure 2.6: Smart Choice logo
• Figure 2.7: Population aged 65 and over, US, m, 2000-2050
• Figure 2.8: Adding value vs. cutting back strategies
• Figure 2.9: Growth areas in the bakery and cereals market
• Figure 3.10: Bakery and cereals market value by category, ($m), 2004-2012
• Figure 3.11: Bakery and cereals market value and CAGR by category, ($m), 2004-2012
• Figure 3.12: Wholly Wholesome - Whole Grain Crumble Cake - Harvest Berry, 2008.
• Figure 3.13: Market value ($m) and CAGR, by country, 2008
• Figure 3.14: Linseed sliced bread, Bimbo S.A de C.V, 2007
• Figure 3.15: Albany Superior - Bread - White Low GI, 2008
• Figure 4.16: Growth areas in the bakery and cereals market
• Figure 5.17: Percentage growth in bakery and cereals launched, by category, 2005-2008
• Figure 5.18: Share of bakery and cereals products launched globally, by category, 2005 and 2008
• Figure 5.19: Level of innovation in products launched, by category, 2005-2008
• Figure 5.20: Bimbo Bakeries US, 2006
• Figure 5.21: 123 Naehrmittel GmbH , 2008
• Figure 5.22: Ruth' s Chia Goodness, 2007
• Figure 5.23: Monkey Brains Oatmeal , Shrky LLC, 2008
• Figure 5.24: Special K Crackers, Kellogg, 2008
• Figure 5.25: Alixir Regularis Cracker, Barilla G. e R. F.lli S.p.A, 2008
• Figure 5.26: Pizza mix, Bob' s Red Mill Natural Foods, 2008
• Figure 5.27: Frozen Dulce de Leche Roulade from the James Skinner Baking Company, 2008
• Figure 5.28: Share of bakery and cereal products launched globally, by region, 2005-2008
• Figure 5.29: Mary Louise Butters Brownie Butts & Topinchen - Dr. Quendt 2008.
• Figure 5.30: Multi-textured chocolate bar, by Yamazaki Nabisco, 2008
• Figure 5.31: Baker Organic, US, 2007
• Figure 5.32: Sturm Foods, 2007
• Figure 5.33: Pie Oh My, LifeStream brand, 2007
• Figure 5.34: Nestle Buitoni and Archers Farms Cereals, 2008
• Figure 5.35: Eat Local, US
• Figure 5.36: Meal replacement by Asahi Food and Health, 2007
• Figure 5.37: Examples of products targeted at children, 2007
• Figure 6.38: Me & Goji, 2008

List of Tables

• Table 2.1: US and foreign wheat prices ($ per metric ton), 2003-2009
• Table 3.2: Bakery and cereals market value by category ($m), 2004-2012
• Table 3.3: Value of the bakery and cereals market in Europe and the US ($m), 2004-2012
• Table 3.4: Market value ($m) and CAGR, by country, 2008
• Table 3.5: Top 5 bakery and cereals companies in each region, market share, %, 2005
• Table 5.6: Percentage of types of innovation within innovative bakery and cereals, 2005-2008
• Table 5.7: Top 20 product tags on new product packaging, % of all bakery and cereals products launched, 2005-2008
• Table 5.8: Top 20 product flavors on new product packaging, % of all bakery and cereals products launched, 2005-2008