Innovation in Food and Drinks Packaging: Opportunities in added value and emerging technologies

Table of Contents

Executive Summary

• Introduction and the packaging market
• Economics, consumer issues and regulation
• Innovation by key trend
• Enhanced food safety packaging
• Future innovation in packaging
• Conclusions

Chapter 1 Packaging market overview

• Summary
• Introduction
• Report structure, content and information sources
• The packaging market
  • Packaging has a fundamental role in food and drinks marketing
• Overview of the packaging market
  • A number of wider factors affect the development of the packaging
• markets
• Market characteristics
  • Growth in usage
  • By packaging material
  • By region
• Key manufacturers
• Tetra Pak
• Amcor
• Owens-Illinois
• Crown Holdings
• Rexam

Chapter 2 Economics, consumer issues and

• regulation
• Summary
• Introduction
• Rising raw material prices and economic slowdown
• Trends in raw materials supply and price
• The role of food and drink manufacturers
• The impact of raw material prices and demand changes on packaging
• companies
  • Restructuring
  • Price increases
  • Pack and material design changes
• Changes in consumer demands
• An increase in private label shopping
• Larger pack sizes
• The rise of discounters
• Long term demographic and economic trends
• Increasing wealth in developing countries
• Single portions affect package design
  • Demographic trends
• ' On the go' packaging design
• Labeling, regulation and pack design
  • Relevant recent developments
  • Nutritional labeling
  • Country-of-origin labeling
• The future of label and pack size and design

Chapter 3 Innovation by key trend

• Summary
• Introduction
• Convenience
• New Product Development (NPD) launch trends
  • Category analysis
  • Packaging material
  • Package types
• Innovation trends in convenience packaging concepts
• Smaller and single use packs
• Ergonomic and in-use design
• Ethical and green
• Packaging waste - regulation and initiatives
  • UK
• Reduced energy consumption and reduced emissions
• Recycling trends
• New Product Development (NPD) launch trends
• Category analysis
• Packaging material
  • Package types
  • Regional analysis
• Innovation trends in green and ethical packaging concepts
  • Packaging made from recycled or recyclable materials
  • Biopolymers
  • Biodegradable packaging
  • Reusable packaging
  • Reduced/redesigned packaging
• Health
• Innovation trends in healthy packaging concepts
• Packaging for retention of ingredient functionality
• Packaging to emulate pharmaceutical packaging

Chapter 4 Enhanced food safety packaging

• Summary
• Introduction
• Impact of food scares and other negative issues
• Traceability
  • Barcodes and Radio Frequency Identification (RFID)
• New Product Development (NPD) launch trends
• Category analysis
• Packaging material
• Package types
• Regional analysis
• Innovation trends in food safety packaging concepts
• Tamper evident packaging
• Contamination prevention
  • Packaging to protect from germs, dirt, etc.
  • Packaging to protect from contact materials
  • Protecting the user from the food product
• Spoilage prevention

Chapter 5 Future innovation in packaging

• Summary
• Introduction
• Launch patterns of innovative products
• Innovation by food and drink category
  • Emerging innovations in soft drinks
• Emerging innovations in alcoholic drinks
  • Emerging innovations in dairy
  • Emerging innovations in confectionery
• Innovation by packaging materials
  • Plastics
  • Glass
  • Cardboard
• Emerging technologies, materials and design principles
• Intelligent and active packaging
  • Intelligent packaging
  • Active packaging
• Nanotechnology
  • Current uses and examples
  • Developing uses
  • Concerns and public perceptions
• Interactivity
  • For information
  • For fun
• Multisensory packaging design
  • Use of sound and touch
  • Interaction, involvement and branding
  • Masking
• Edible ' packaging'
  • Packaging that is edible
  • Films and coatings
• Key innovative players
• Packaging manufacturers
  • Alcan
  • Huhtamaki
• Food and drink manufacturers
  • Coca-Cola
  • Nestle
  • Unilever
• Manufacturer innovation overview

Chapter 6 Conclusions

• Summary
• Introduction
• The future of packaging trends
• Materials
• Key categories
• Technology and design innovations
• Key opportunities and challenges
• Improving the experience for the consumer
• The cost of raw materials and its impact on design
• Less packaging with more functionality
• Using new technologies
• Index

List of Figures

• Figure 1.1: Analysis of packaging benefits
• Figure 1.2: Share of products launched by packaging material, by country (% share), 2005 to 2008 inclusive
• Figure 1.3: Spendrups Norrlands Guld beer in a diamond embossed can
• Figure 2.4: Food and drink and related industry executives' opinion about the impact market trends will have on new product development (NPD) in packaging in the future
• Figure 2.5: Potential benefits of either "light weighting", or reducing packaging
• Figure 2.6: Examples of private label products launched in 2008 with ' simple' packaging or labeling
• Figure 2.7: New food and drink products available in larger packs
• Figure 2.8: Examples of single-serve packs launched in 2008
• Figure 2.9: Core elements of nutritional labeling systems (US and EU)
• Figure 2.10: Examples of nutritional labeling systems
• Figure 2.11: Industry executives' opinion about effectiveness of labeling systems at informing consumers of the nutritional content of food and drinks
• Figure 2.12: Food and drink and related industry executives' level of agreement with statements about labeling and pack size
• Figure 3.13: Food and drink and related industry executives' opinion about the importance of packaging features to consumers
• Figure 3.14: Percentage share of conveniently packaged product launches, by category, 2005-2008
• Figure 3.15: Conveniently packaged noodle products featuring cardboard packaging
• Figure 3.16: New products launched in single use packs
• Figure 3.17: Novel product and pack combinations for picnics, lunches and snacks
• Figure 3.18: Pitcher shaped drinks containers for easier pouring
• Figure 3.19: Coca-Cola' s new grip PET bottle
• Figure 3.20: Glico walky walky Choco & Pretzel
• Figure 3.21: New products with packaging that has uses beyond purely containing the product
• Figure 3.22: Industry opinion about consumer willingness to pay for sustainable packaging features
• Figure 3.23: Lotte Xylitol Premium Mint Eco Bottle
• Figure 3.24: Share of green and ethically packaged products by trend (% share), 2005-2008
• Figure 3.25: Percentage share of products launched in green and ethical packaging, by category, 2005-2008
• Figure 3.26: New products launched with 100% recycled or recyclable packaging
• Figure 3.27: Blood Orange Noble 100% Pure All Natural Juice packaged in an ' all-natural renewable' bottle
• Figure 3.28: New products which are promoted as having biodegradable elements to their packaging
• Figure 3.29: Examples of new products with ' reusable' packaging
• Figure 3.30: Alcoholic drink launches in ' light' or ' lighter' glass bottles
• Figure 3.31: Murray' s Boneless & Skinless Chicken Breasts in eco-packaging
• Figure 3.32: Recently launched bakery and cereal products with recyclable packaging or natural manufacturing methods
• Figure 3.33: Cap and reservoir systems for active ingredients in sport and functional drinks
• Figure 3.34: Cap and straw systems for delivery of probiotics
• Figure 3.35: Bevolution Ammo energy shot
• Figure 3.36: Protica Profect Protein beverages
• Figure 3.37: Bio2Tonic, a vitamin-enhanced water & oxygen-enriched Air beverage
• Figure 4.38: Share of products launched with enhanced food safety packaging by category (% share), 2005-2008
• Figure 4.39: Share of products launched with enhanced food safety packaging by region (% share), 2005-2008
• Figure 4.40: American Energy Clean Energy Beverages with Cleancap Seals
• Figure 4.41: Health Delicious Natural Cola with a "special" inner liner
• Figure 4.42: Tyson Foods ' no-touch' packaging for fresh meat
• Figure 5.43: Innovation type as percentage of all innovative food and drink launches, 2005 to 2008
• Figure 5.44: Bottled waters promoted on ' green' packaging features
• Figure 5.45: Specially designed PET soft drink bottles for freezing
• Figure 5.46: Vodka in specialist glass bottles
• Figure 5.47: Purus Vodka
• Figure 5.48: Versus wine in a pouch
• Figure 5.49: Single serve alcoholic drinks in pouches and tubes
• Figure 5.50: Novel wine closure formats
• Figure 5.51: Metal/aluminum bottles for beer and wine
• Figure 5.52: Yogurt products with creative packaging
• Figure 5.53: Packaging designed to extend the shelf-life of cheese and butter
• Figure 5.54: New dairy products with packaging designed for presentation
• Figure 5.55: Novel dispensers for gum, mint and candies
• Figure 5.56: WarHeads Double Drops Super Sour Liquid Candy
• Figure 5.57: Chocolates with novel presentation boxes
• Figure 5.58: Leche Pascual Uperisada in PET bottles
• Figure 5.59: Chiquita Fresh & Ready Bananas
• Figure 5.60: Cardboard boxes for microwaving and baking
• Figure 5.61: Coors Light Cold Wrap Beer
• Figure 5.62: Packaging with Braille information
• Figure 5.63: Nestle KitKat Kit Mail
• Figure 5.64: New products with ' audio' packaging features
• Figure 5.65: i-wine with scratch and sniff panels on the labels
• Figure 5.66: Novelty shaped bottles for Coca-Cola
• Figure 5.67: Two new Nestle infant and baby products in innovative packaging
• Figure 5.68: Nescafe Charge
• Figure 5.69: Examples of key manufacturers' packaging innovations relating to sector and design key trends
• Figure 6.70: Food and drink industry executives' opinion about the most popular materials used packaging over the next five years
• Figure 6.71: Food and drink and related industry executives' opinion about impact of packaging innovation on NPD by product category
• Figure 6.72: Food and drink and related industry executives' opinion about the importance of packaging innovation to consumers over the next five years (% responses)

List of Tables

• Table 1.1: Share of food and drink products launched by packaging material type (% of all products launched using material for its packaging), 2005-8
• Table 2.2: Private label market share, sales value (US$m) and growth (CAGR), by country, 2001- 2011
• Table 2.3: European and US private label by sector (US$m), 2001-2011
• Table 2.4: Discounters' share of grocery markets (%share), in Europe, by country, 2002-2007
• Table 2.5: Per capita GDP at constant 2000 US$ prices, by country, 2003 - 2013
• Table 2.6: Average number of occupants per household, Europe & US, 2003-2008
• Table 2.7: Single person households in Europe & the US (m), 1997-2007
• Table 2.8: Grocery market value share of convenience stores (% sales by value), by country, 2002-07
• Table 3.9: Percentage share of conveniently packaged food and drinks launches, by packaging material, 2005-2008
• Table 3.10: Percentage share of conveniently packaged launches by pack type, 2005-2008
• Table 3.11: Percentage share of green and ethically packaged food and drinks launches by packaging material, 2005-2008
• Table 3.12: Share of new green and ethically packaged product launches by pack type (% share), 2005-2008
• Table 3.13: Share of new green and ethically packaged product launches by region (% share), 2005-2008
• Table 4.14: Share of products launched with enhanced food safety packaging by material (% share), 2005-2008
• Table 4.15: Share of products launched with enhanced food safety packaging by pack type (% share), 2005-2008
• Table 5.16: Share of innovative packaging in new product launches, by category (% share), 2005- 2008
• Table 5.17: Share of packaging materials used in innovatively packaged new food and drink launches (% share), 2005-2008
• Table 5.18: Executives' opinion of packaging manufacturers who are driving innovation in food and drinks packaging (% mentions)
• Table 5.19: Executives' opinion of food and drinks manufacturers who are driving innovation in food and drinks packaging (% mentions)