Abstract
In 2008 the confectionery market in Europe and the US was worth$99.7bn, with a
projected compound annual growth rate (CAGR) of 2.9% to 2012. Volume growth is
projected at even lower levels, with a CAGR of just 2.3% over the same period.
In the West, the confectionery market is mature and well-established with low
levels of growth. Growth in the industry will come from the key emerging
markets of Eastern Europe and Asia Pacific. Health and premium confectionery
continue to provide a number of growth opportunities for manufacturers.
Ethical concerns relating to food production, working conditions and wages are
also having an impact on new product development (NPD) with an increased focus
on Fair trade and organic confectionery introductions. ' Innovations in
Confectionery: Key trends, growth opportunities and emerging markets' is a new
report published by Business Insights that evaluates which regions, countries
and products are expected to grow in the confectionery market over the next
five years. This report provides an understanding of underlying consumer
purchasing triggers as well as an in-depth analysis of NPD to assess current
and future trends in the confectionery market.
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